extends: existence
message: "Brand voice: avoid '%s' in normative content. Mattermost is mission-critical, not casual."
level: warning
ignorecase: true
# Brand pillars: Focused, Adaptable, Secure, Resilient.
# Tone: 'Built for the War Room. Not the Break Room.'
# Banned casual phrasing in normative documentation. Acceptable in blog/marketing.
tokens:
  - "easy peasy"
  - "super easy"
  - "no worries"
  - "just kidding"
  - "fun"
  - "awesome"
  - "cool"
  - "yay"
  - "let's go!"
  - "magic"
  - "magical"