snapshot of https://github.com/zulip/zulip.git @ 48c69911c7dd4e03b20552eb3bd77ad8151c1357 (2026-09-15)

templates/corporate/case-studies/asciidoctor-case-study.html

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+{% extends "zerver/marketing_page.html" %}
+
+{% set PAGE_TITLE = "Case study: Asciidoctor open-source community | Zulip" %}
+
+{% set PAGE_DESCRIPTION = "Learn how Zulip became the heart of the Asciidoctor
+  community by enabling organized, inclusive and thoughtful discussion." %}
+
+
+{% block marketing_content %}
+
+<div class="portico-landing why-page solutions-page case-study-page">
+    <div class="hero bg-pycon">
+        <div class="bg-dimmer"></div>
+        <div class="content">
+            <h1 class="center">Case study: Asciidoctor <br /> open-source community</h1>
+        </div>
+        <div class="hero-text">
+            Learn more about using Zulip for<br /> <a href="/for/open-source/">open
+            source projects</a> and <a href="/for/communities/">communities</a>.
+        </div>
+    </div>
+    <div class="main">
+        <div class="padded-content">
+            <div class="inner-content markdown">
+                {{ render_markdown_path('corporate/case-studies/asciidoctor-case-study.md') }}
+            </div>
+        </div>
+    </div>
+</div>
+
+{% endblock %}

templates/corporate/case-studies/asciidoctor-case-study.md

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+## Asciidoctor: An active open-source community building software to share knowledge
+
+Started in 2012, the [Asciidoctor](https://asciidoctor.org) community develops
+an [open-source](https://github.com/asciidoctor) text processor for parsing
+AsciiDoc content, enriching it, and converting it to formats such as HTML 5,
+DocBook, PDF, and many others.
+
+For years, the project struggled to find a way to bring the community together
+in one place. Thanks to recommendations from leaders at other open-source
+communities, the Asciidoctor project leads decided to give Zulip a try to see if
+it could solve those challenges. “Moving to Zulip transformed our dialogue,
+making it organized, inclusive, and thoughtful in a way it never was before,”
+says project lead [Dan Allen](https://github.com/mojavelinux). “We finally had a
+home base. Zulip has been a game changer for our community.”
+
+
+> Zulip has been a game changer for our community.
+>
+> — Project lead Dan Allen
+
+
+## A decade-long search for a communication platform to bring the community together
+
+“In the early days, we started out only communicating using the GitHub issue
+tracker,” Dan Allen recalls, “but we could see that it wasn’t going to scale. It
+doesn’t provide a channel for general dialogue.” The project tried IRC, but it
+was unapproachable for newcomers and lacked modern chat and moderation features.
+Asciidoctor set up a discussion list, but that wasn’t a good fit either.
+Contacting hundreds of people over email to ask a simple question always felt
+inappropriate, and the lack of real-time interaction ended up making
+conversations take longer.
+
+Looking for a web-based chat solution, Asciidoctor tapped into Gitter in 2014.
+“Gitter certainly looks modern and approachable. However, we quickly learned
+that the single, running thread of the channel was both chaotic and stressful,”
+Dan says. And the platform had mostly stagnated.
+
+Many users in the community pleaded for threads, but Gitter’s threading feature
+(finally added in 2020), only made the situation more problematic for the
+community. “Threads buried the replies. You had to either navigate to threads
+using notifications, or scroll back multiple pages to find the little ‘see
+replies’ link and rediscover the thread. It was just so tedious,” Dan recalls.
+
+
+> The conversations in Gitter were becoming more about Gitter and its
+> limitations and less about the project itself.
+>
+> — Project lead Dan Allen
+
+While Gitter allows users to create new rooms, what the project really needed
+was a single community space with “socially distanced” conversations going on.
+They needed a new model. And that’s exactly what they found in Zulip.
+
+
+## Asciidoctor moves to Zulip: “All the anxiety and stress was gone”
+
+With the community continuing to grow, Dan and fellow maintainers decided it was
+time to seek out a better solution. Drawing on advice from leaders of other
+open-source communities, the project decided to give Zulip a try in early 2021.
+
+[Zulip’s channels and topics model](/why-zulip/) immediately clicked. “Channels
+partition the community without making it feel divided. When someone has a
+question, they can find the most relevant channel and either make a new topic or
+contribute to an existing one.” This paradigm was a game-changer. “Literally the
+day we moved to Zulip, all the anxiety and stress of keeping up with the
+discourse was gone,” Dan says.
+
+With Zulip, Dan has developed a comfortable workflow for catching up on
+conversations after being away. “When I start my day, I open up the [Recent
+topics](/help/recent-conversations) page and work through the topics that have
+activity on-by-one,” Dan describes. More casual community participants can [skim
+the topic list](/help/reading-strategies) to find interesting discussions, and
+mark topics they don’t care about as read with a single click.
+
+
+## Powerful moderation tools help keep conversations on track
+
+Zulip’s topic model helps discussions stay focused. “Zulip starts the
+conversation out on the right foot by giving it its own space as a topic,” Dan
+explains. “As a result, conversations don’t have to be branched from an
+arbitrary spot, and the discussion is much more likely to stay focused and
+succinct.”
+
+> Zulip starts the conversation out on the right foot by giving it its own
+> space as a topic.
+>
+> — Project lead Dan Allen
+
+If a topic starts in the wrong place or veers off course, Zulip’s [moderation
+tools](/help/moderating-open-organizations) make it easy to fix. Community
+moderators can keep the dialogue organized by reclassifying topics and posts
+without disrupting the ongoing conversation. “If someone accidentally posts to
+the wrong channel or topic, Zulip allows me to [move those messages
+around](/help/move-content-to-another-channel) so they land in the right spot,”
+Dan says. “Moving messages also sends a subtle hint to the person posting about
+where to post the next time. And I can use [topic
+references](/help/link-to-a-message-or-conversation#link-to-a-topic-within-zulip)
+to link to the new topic location, or to a related topic. That’s incredibly
+powerful,” Dan says.
+
+The ability to [mark topics as resolved](/help/resolve-a-topic) helps moderators
+see at a glance which topics require their attention. “Many topics reach a
+logical conclusion when the initial question has been answered, and the initial
+poster will typically express that they’re satisfied. At that point, one of us
+marks the topic as resolved,” Dan explains. “When I’m looking for topics that
+need my attention, I can focus on the ones that aren’t yet resolved and try to
+help get them to that state.” Later on, community members can use resolved
+topics [as a reference source](#zulip-makes-information-easy-to-find).
+
+
+## Zulip enables organized, inclusive and thoughtful discussion
+
+After a successful launch of the Asciidoctor community on Zulip, Asciidoctor’s
+sibling project [Antora](https://antora.org) adopted it as well. For both
+projects, using Zulip has been night and day compared to other platforms. “I can
+manage hundreds of participants across two communities extremely efficiently,
+and I don’t feel stressed,” says Dan. “I used it for my company chat as well.
+Zulip is calm and organized. I can immediately see what people are asking
+and jump to respond when I need to.”
+
+> I can manage hundreds of participants across two communities extremely
+> efficiently.
+>
+> — Project lead Dan Allen
+
+The sense of space created by Zulip’s topic model has made the community more
+inclusive. “Using Zulip gives space to a much broader range of voices.
+We’re seeing people participating who never participated before,” Dan says.
+“People who are less extroverted, who don’t speak English natively, or just
+can’t type as quickly now all have a chance to be part of the dialogue. Zulip
+offers a more manageable pace.”
+
+> We’re seeing people participating who never participated before.
+>
+> — Project lead Dan Allen
+
+Even the tone of conversation has shifted, becoming more respectful and
+thoughtful. “People are more relaxed. They can think and take their time to
+reply. Topics give people space. People don’t feel like they are trying to talk
+over someone else. That means you can have more constructive dialogue because
+the volume level is lower,” says Dan. At the same time, Zulip enables
+lightweight interactions. “Often times, I participate just [using
+emoji](/help/emoji-reactions). I must use the 👍 and 🎉 reactions dozens of
+times a day,” Dan says.
+
+Channels have also helped the community get to know one another better. “When we
+created the instance, we set up a #social channel. We seeded it with the topic
+‘introduce yourself’, and new members took full advantage of it,” Dan says. The
+social channel has brought a more personal touch to the community. “In real life,
+no one just walks in and starts asking questions out of the blue,” Dan points
+out. “In the social channel, we’ve talked about non-technical topics like TV
+series, screen setups, and holiday wishes just to get to know the people behind
+the screen name and enrich each other’s lives in other ways. What we learned?
+Everyone enjoys a lot of British TV. ;)”
+
+
+## Zulip makes information easy to find
+
+As a community grows, its conversation history becomes a trove of reference
+information. However, this history provides value only if the information is
+findable. “Once a conversation went out of view in Gitter, it was essentially
+lost,” Dan says. “The search was global across the whole Gitter instance, and it
+only returned excerpts with no sense of context. It was often faster to just
+scroll through the history in an attempt to try to find where the conversation
+happened than it was to search.”
+
+In contrast, Zulip offers a [faceted search](/help/search-for-messages) that
+lets you find past discussions with pinpoint accuracy. “You can narrow the
+search to a channel or topic (with autocomplete!),” Dan points out. The results
+are presented with topic headings, making it easier to see whether the message
+is relevant. “You can click the topic to see the message in context,” Dan says.
+“It’s not only a great way to search, but it’s a great way to catch up on
+messages too. You can also search for all messages you sent, which turns out to
+be a great navigation tool and a memory saver!”
+
+
+## “Zulip is the heart of our community”
+
+Dan is passionate about supporting Zulip’s development. “If we don’t sponsor the
+open source projects we love, we’ll have no one else to blame if we live in a
+world of proprietary software,” Dan says. “We truly feel heard by Zulip
+developers when we provide feedback. We also love that Zulip is [truly open
+source](https://blog.zulip.com/2021/04/28/why-zulip-is-on-github-sponsors/), not
+open core like some alternatives. And we very much appreciate Zulip supporting
+open source by hosting our Zulip instances.”
+
+“Zulip is the heart of our community, and nearly everyone who participates
+absolutely loves it,” Dan says. “It really does provide [everything we
+need](/features/) to manage the discourse, including topic-based threads,
+mentions, faceted search, moderation controls, polls, and emoji.” Speaking on
+behalf of the Asciidoctor and Antora projects, Dan wholeheartedly recommends
+that other communities give it a try. “Many communities have been strained to
+the limits during the pandemic,” says Dan. “Zulip brings health back to these
+communities.”
+
+---
+
+Check out our guide on using Zulip for [open source](/for/open-source/), and
+learn how Zulip [helps communities scale](/for/communities/)!

templates/corporate/case-studies/atolio-case-study.html

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+{% extends "zerver/marketing_page.html" %}
+
+{% set PAGE_TITLE = "Case study: Atolio | Zulip" %}
+
+{% set PAGE_DESCRIPTION = "Learn how Zulip helps create an open communication
+  culture at Atolio, a distributed tech startup." %}
+
+
+{% block marketing_content %}
+
+<div class="portico-landing why-page solutions-page case-study-page">
+    <div class="hero bg-education">
+        <div class="bg-dimmer"></div>
+        <div class="content">
+            <h1 class="center">Case study: Atolio</h1>
+            <p>Distributed startup</p>
+        </div>
+        <div class="hero-text">
+            Learn more about using Zulip for <a href="/for/business/">business</a>.
+        </div>
+    </div>
+    <div class="main">
+        <div class="padded-content">
+            <div class="inner-content markdown">
+                {{ render_markdown_path('corporate/case-studies/atolio-case-study.md') }}
+            </div>
+        </div>
+    </div>
+</div>
+
+{% endblock %}

templates/corporate/case-studies/atolio-case-study.md

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+Founded in 2019 by a seasoned team of engineering and sales leaders, Atolio is a
+small startup with big ambitions to radically improve the way people deal with
+information at work. They have deep expertise in what it takes to [empower teams
+to collaborate effectively](/why-zulip/), and have thought hard about how to
+enable effective collaboration for their own team.
+
+> The first-class threads in Zulip are absolutely critical to how we work.  As
+> a fully distributed company, we needed a modern way to support the different
+> ways people work, while ensuring that everyone can find the current and
+> historical topics that are important to them.  So many people on Hacker News
+> talk about using Zulip - I'm so glad we joined them!
+>
+> — David Lanstein, co-founder and CEO of [Atolio](https://www.atolio.com/)
+
+
+## Taking the opportunity to pick the best collaboration tools
+
+Atolio’s founders set out to build a fully distributed company from the get-go,
+and they knew how important it would be to choose the right set of collaboration
+tools. “We had all used Slack, Jira and Confluence before, but we didn’t want to
+default to those options,” says Atolio’s co-founder and CTO Gareth Watts. “We
+wanted to take the opportunity to pick the best tools for our future team.”
+
+As past users of Slack’s team chat, Atolio’s founders were well aware of its
+downsides. "Slack is an extremely noisy environment. It’s very difficult to keep
+up with what your colleagues are doing, and it’s hard to separate chitchat from
+what’s important,” says Atolio’s CTO Gareth Watts. “Information in Slack’s
+threads ends up being even more hidden than other messages.”
+
+Thus the search was on to find a team chat tool that would truly serve Atolio’s
+needs. “We didn’t want Slack,” Gareth says. “We wanted a tool designed for
+asynchronous distributed communication, and Zulip seemed to fit the bill.”
+
+> Slack is an extremely noisy environment. It’s very difficult to keep up with
+> what your colleagues are doing.
+>
+> — Gareth Watts, co-founder and CTO of [Atolio](https://www.atolio.com/)
+
+## Trying out Zulip’s open-source team chat
+
+Beyond Zulip’s [topic-based threading model](/why-zulip/), Atolio’s team felt
+confident that they could [count on Zulip in the coming years](/values/) as they
+built out their company. “We liked that Zulip is an open-source tool with a
+[huge community](/team/) around it,” Atolio’s CTO Gareth Watts explains. “We are
+using Zulip Cloud, but if we want, we can export our data and
+[self-host](/self-hosting/) our own Zulip server. So we know Zulip will always
+be there for us.”
+
+Having decided to test out Zulip, Atolio’s founders realized that they should go
+all-in on a trial period. “We decided to turn off all other chat tools and try
+Zulip for a full month,” Gareth says. This way, the team could really see how
+Zulip would fit into the company’s communication patterns and workflows after an
+initial adjustment period. “After that, we could discuss if it wasn’t working
+out,” says Gareth. “But as it turned out, we never looked back.”
+
+> We decided to turn off all other chat tools and try Zulip for a full month…
+> We never looked back.
+>
+> — Gareth Watts, co-founder and CTO of [Atolio](https://www.atolio.com/)
+
+## “Zulip is at the core of our business”
+
+Since February 2020, Zulip has been the primary tool for internal communication
+at Atolio. “Zulip is at the core of our business,” Atolio’s CTO Gareth Watts
+explains. The team has always been able to rely on this crucial piece of company
+infrastructure. “The Zulip Cloud hosting has been bulletproof — we haven’t had
+any down time,” says Gareth.
+
+Zulip’s organized team chat has enabled Atolio to create the open communication
+culture the founders wanted. “Zulip lets us have conversations in public, not
+behind closed doors,” Gareth explains. “In Slack, two thirds of communication is
+not in public just to avoid noise. In Zulip, you can talk about what you want —
+you just give everything its own topic.”
+
+> In Zulip, it’s super easy to find things 24 hours later if you weren’t online
+> when a discussion happened.
+>
+> — Gareth Watts, co-founder and CTO of [Atolio](https://www.atolio.com/)
+
+Atolio’s distributed team also uses Zulip to build personal connections. With
+each conversation getting its own space in a dedicated topic, team members can
+share pictures of their cats or GIPHY memes without disrupting serious work
+discussions. And if a topic ever goes off on a tangent, it’s easy to split it in
+two and continue from there.
+
+When new team members join the company, the onboarding process welcomes them to
+Zulip and the company’s communication culture. An internal Wiki introduces
+Zulip’s [topic-based threading](/help/introduction-to-topics), [search
+tools](/help/search-for-messages), and some handy [keyboard
+shortcuts](/help/keyboard-shortcuts), with pointers to [Zulip’s help
+center](/help/) for more information. Gareth hasn’t seen much difference between
+onboarding to Zulip compared to other team chat tools: “If someone hasn’t used
+Slack before, they need onboarding too.”
+
+> Zulip lets us have conversations in public, not behind closed doors.
+>
+> — Gareth Watts, co-founder and CTO of [Atolio](https://www.atolio.com/)
+
+## Easy to integrate
+
+To make Zulip a central hub for updates about what’s happening, Atolio has
+integrated Zulip with its engineering tools. In a #tickets channel, a topic is
+created automatically for each ticket, so there is a dedicated space to discuss
+the issue at hand. There are topics in other Zulip channels for automated
+deployment announcements, and for bot posts when pull requests are opened or
+merged.
+
+Atolio has also [connected Zulip](https://www.atolio.com/connectors/) to their
+own unified search product. “Writing against the [Zulip APIs](/api/) has not
+been hard,” Gareth says. “And since it’s open-source, we can always [read the
+source code](https://github.com/zulip/zulip#readme) if we find the docs
+confusing.”
+
+---
+
+Check out our guide on [using Zulip for business](/for/business/). You can also
+learn how Zulip is being used at the InsurTech startup
+[Semsee](/case-studies/semsee/), the [iDrift AS](/case-studies/idrift/) company,
+the [End Point Dev](/case-studies/end-point/) software consultancy, and the [GUT
+contact](/case-studies/gut-contact/) support agency.

templates/corporate/case-studies/case-studies.html

@@ -0,0 +1,28 @@
+{% extends "zerver/marketing_page.html" %}
+
+{% set PAGE_TITLE = "Case studies | Zulip" %}
+
+{% set PAGE_DESCRIPTION = "Real-world examples of Zulip in use for business, education, research, open-source projects, and communities." %}
+
+{% block marketing_content %}
+
+<div class="portico-landing why-page solutions-page case-study-page">
+    <div class="hero bg-education">
+        <div class="bg-dimmer"></div>
+        <div class="content">
+            <h1 class="center">Case studies</h1>
+        </div>
+        <div class="hero-text">
+            Does choosing Zulip really make a difference? Read about how Zulip has transformed communication across industries and use cases.
+        </div>
+    </div>
+    <div class="main">
+        <div class="padded-content">
+            <div class="inner-content markdown">
+                {{ render_markdown_path('corporate/case-studies/case-studies.md') }}
+            </div>
+        </div>
+    </div>
+</div>
+
+{% endblock %}

templates/corporate/case-studies/case-studies.md

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+Zulip’s organized team chat app makes communication dramatically more efficient
+than other popular apps like Slack and Microsoft Teams, which push teams towards
+chaotic and disruptive communication patterns.
+
+But don't just take our word for it. Across diverse, demanding organizations
+in [business](#business), [education and research](#education-and-research),
+and [open-source projects and communities](#open-source-projects-and-communities),
+the case studies below feature Zulip users describing in detail how Zulip supports
+and transforms communication for the better.
+
+## Business
+
+- ### [Efficient distributed team management at iDrift AS](/case-studies/idrift/)
+  While Slack worked reasonably well for real-time chat, busy Slack channels
+  hindered async discussions. iDrift AS evaluated and adopted Zulip in 2020.
+- ### [Easy communication for 1000 agents at GUT contact](/case-studies/gut-contact/)
+  GUT contact offers flexibility to work from one of 10 offices across 3 countries,
+  or from home. Zulip keeps teams in sync across all job functions.
+- ### [Managing hundreds of projects at End Point Dev](/case-studies/end-point/)
+  For nearly a decade, Zulip has been a virtual office for End Point’s distributed
+  team. Discussing projects in Zulip channels keeps everyone informed.
+- ### [Worldwide operations and AI at WindBorne](/case-studies/windborne/)
+  Zulip is WindBorne's irreplaceable hub for coordinating work ranging from
+  balloon launches around the globe to developing state-of-the-art AI models.
+- ### [More efficient communication than Slack at Semsee](/case-studies/semsee/)
+  New Semsee employees adapt easily to Zulip’s organized conversations. They quickly
+  develop an intuition for when to start a new topic, and what topic names work well.
+- ### [Open distributed communication at Atolio](/case-studies/atolio/)
+  Since February 2020, Zulip’s organized team chat has enabled the open
+  communication culture Atolio’s founders wanted.
+
+## Education and research
+
+- ### [Organized chat for 1000s of students at TUM](/case-studies/tum/)
+  Prior to adopting Zulip, instructors had cycled through product after product
+  in search of a way to effectively manage communication among their 30-50
+  person course staff and 1400-2000 students at a time.
+- ### [Communication hub across 6 continents at UCSD](/case-studies/ucsd/)
+  With students logging in at all hours of the day, Zulip’s topic model is key for
+  finding materials and participating in discussions. Zulip’s rich functionality
+  smoothed out many aspects of remote communication.
+- ### [Connecting across generations at the National University of Córdoba](/case-studies/university-of-cordoba/)
+  The Mathematics, Astronomy, Physics and Computing (FAMAF) department tried moving
+  to Slack. However, without a software budget, the 90-day message history limit on
+  Slack’s free plan was a major frustration.
+- ### [Research collaboration at scale in the Lean mathematical community](/case-studies/lean/)
+  Zulip’s unique combination of topic-based organization with a casual chat app feel
+  helps the Lean community create a welcoming environment for newcomers.
+
+## Open-source projects and communities
+
+- ### [Inclusive discussion in the open-source Asciidoctor community](/case-studies/asciidoctor/)
+  If a topic starts in the wrong place or veers off course, Zulip’s moderation
+  tools make it easy to fix. Community moderators can keep the dialogue
+  organized by reclassifying topics and posts without disrupting the ongoing
+  conversation.
+- ### [Faster decision-making in the Rust language community](/case-studies/rust/)
+  In contrast to other chat tools, Zulip makes it pleasant to have multiple
+  conversations at once. Zulip’s thread-based organization creates a clear record
+  of past discussions, documenting the decision-making process.
+- ### [Platform for a worldwide community since 2013 at Recurse Center](/case-studies/recurse-center/)
+  The Recurse Center was an early adopter of Zulip. They began to use the product
+  in January 2013, when it was still in private beta. Even then, Zulip’s
+  thoughtful design made it stand out.
+- ### [Professional community support at Rush Stack](/case-studies/rush-stack/)
+  To make the transition, Rush Stack imported the project’s full chat history from
+  Gitter into Zulip, making it an easily searchable resource. Enabling Zulip’s
+  feature for logging in with GitHub meant that users didn’t have to make new
+  accounts.
+- ### [Collaboration drives innovation at Mixxx](/case-studies/mixxx/)
+  Zulip has proven perfectly suited to support Mixxx’s worldwide community: It has
+  made collaboration easier, and community engagement has grown as a result. Zulip’s
+  threading model works well for occasional participants in the community, and
+  world-public channels make it possible to view discussions without even creating
+  an account.

templates/corporate/case-studies/end-point-case-study.html

@@ -0,0 +1,31 @@
+{% extends "zerver/marketing_page.html" %}
+
+{% set PAGE_TITLE = "Case study: End Point Dev software consultancy | Zulip" %}
+
+{% set PAGE_DESCRIPTION = "Learn how Zulip takes the pain out of remote
+  collaboration in a distributed company with hundreds of ongoing projects." %}
+
+
+{% block marketing_content %}
+
+<div class="portico-landing why-page solutions-page case-study-page">
+    <div class="hero bg-education">
+        <div class="bg-dimmer"></div>
+        <div class="content">
+            <h1 class="center">Case study: End Point Dev</h1>
+            <p>Software consultancy</p>
+        </div>
+        <div class="hero-text">
+            Learn more about using Zulip for <a href="/for/business/">business</a>.
+        </div>
+    </div>
+    <div class="main">
+        <div class="padded-content">
+            <div class="inner-content markdown">
+                {{ render_markdown_path('corporate/case-studies/end-point-case-study.md') }}
+            </div>
+        </div>
+    </div>
+</div>
+
+{% endblock %}

templates/corporate/case-studies/end-point-case-study.md

@@ -0,0 +1,145 @@
+## Organizing the flow of information
+
+Founded in 1995, [End Point Dev](https://www.endpointdev.com/about/) is a
+full-service software consultancy, with a diverse set of customers: from
+startups, to giants like Google, NASA, Oracle, and Morgan Stanley. The company
+employs a team of 65 or so software developers, data organizers, and security
+experts distributed all around the globe. Each project brings together talented
+individuals with the right mixture of skills, wherever they might be located.
+
+For the past six years, End Point has been using Zulip to stay connected as a
+team. “Other apps like Slack would struggle with organizing the flow of
+information in a complex organization like ours,” says End Point CTO [Jon
+Jensen](https://www.endpointdev.com/team/jon-jensen/). “Zulip’s UI makes it easy
+to access all the information you need, without being too cluttered.”
+
+
+> Zulip’s UI makes it easy to access all the info you need.
+>
+> — [Jon Jensen](https://www.endpointdev.com/team/jon-jensen/), CTO of End Point
+
+## Legacy software challenges
+
+In 2005, looking to improve on email and phone communication, the company set up
+an IRC chat server. Many team members loved IRC’s realtime chat experience. As
+the company evolved, however, IRC’s limited feature set (for example, there were
+no file uploads), became a growing concern.
+
+By 2017, while most of the company was still on IRC, one division had moved to
+Flowdock, and another team that had joined in an acquisition was using Slack.
+The company’s collaboration tools were no longer helping everyone stay
+connected. “Having multiple chat systems was bad for our culture,” says End
+Point’s CTO [Jon Jensen](https://www.endpointdev.com/team/jon-jensen/). “Some
+people were always cut out of the conversation.”
+
+## Choosing Zulip: A modern feature set with a snappy UI
+
+It was time to find a team chat solution that would bring the company back
+together. Unfortunately, none of the tools already in use would do the job.
+“Slack’s interface was too slow and clunky,” [Jon
+Jensen](https://www.endpointdev.com/team/jon-jensen/) explains, “And the more
+channels you’re in, the harder it is to use,” which was a show-stopper for a
+consulting company with hundreds of ongoing projects.
+
+
+> Slack’s interface was too slow and clunky, and the more channels you’re in,
+> the harder it is to use.
+>
+> — [Jon Jensen](https://www.endpointdev.com/team/jon-jensen/), CTO of End Point
+
+Inclined to go with a self-hosted solution, Jon and some of his co-workers
+explored all the leading open-source team chat products. They found that while
+Mattermost and Rocket.Chat were similar to Slack (but felt less polished), Zulip
+stood out. “Zulip had all the modern features we were looking for, like
+reliable, flexible notifications. At the same time, the [extensive keyboard
+shortcuts](/help/keyboard-shortcuts) and the ‘All messages’
+view offered a UI that the IRC fans loved.”
+
+When End Point moved to Zulip, it was an immediate improvement over the
+hodge-podge of tools previously in use. “Choosing topics in Zulip felt like a
+hurdle at first,” Jon recalls, “but the team got used to it pretty quickly.” Not
+entering a topic is always an option, and Zulip’s topics help users read their
+messages more efficiently. “It’s nice to be able to [mute](/help/mute-a-topic)
+busy topics,” Jon says.
+
+## “Zulip is our virtual office”
+
+For the past six years, the Zulip chat has been a virtual office for End Point’s
+distributed team, a place to show up and be present at work. Discussing projects
+in Zulip channels keeps everyone informed.
+
+“Zulip is my lifeline,” says [Joanne
+Tipton](https://www.endpointdev.com/team/joanne-tipton/), a senior team manager
+at End Point. “I’m on it all day. I need to have an idea of all the things that
+are going on, so the [desktop notifications](/help/desktop-notifications) are
+invaluable.” There are 130 channels in the organization, and managers are
+subscribed to most of them. Joanne takes advantage of per-channel flexibility for
+notifications, turning on notification sounds just for low-traffic channels where
+every message is important.
+
+> Zulip is my lifeline.
+>
+> — [Joanne Tipton](https://www.endpointdev.com/team/joanne-tipton/), Senior Team Manager at End Point
+
+[Alejandro Ramon](https://www.endpointdev.com/team/alejandro-ramon/), who leads
+the Immersive & Geospatial division, joined End Point the day before the move to
+Zulip. Zulip has always been a core tool for his work at End  Point, and he has
+built his workflows on Zulip’s [integrations](/integrations/). “With the
+[Jenkins CI integration](/integrations/jenkins), I can see when a job has
+finished building and is ready to deploy,” Alejandro says. “I use this 100s of
+times per week.”
+
+
+> I use Zulip’s Jenkins CI integration 100s of times per week.
+>
+> — [Alejandro Ramon](https://www.endpointdev.com/team/alejandro-ramon/),
+> Director of Immersive & Geospatial division at End Point
+
+Zulip also enables real-time system monitoring, with error alerts sent into a
+dedicated channel for each system. Alejandro relies on Zulip’s clear record of
+what’s been happening with each installation, which combines automated alerts
+with discussion by the team. “I use [search](/help/search-for-messages) quite a
+bit,” Alejandro says. “Being able to filter by user and search term, and look at
+a date range, is very helpful.”
+
+Zulip is conveniently accessible no matter where Alejandro is working from. “The
+[mobile apps](/apps/) work well when I need to connect from a customer site,”
+Alejandro explains.
+
+## Taking the pain out of team chat
+
+End Point’s client companies use a wide variety of chat tools to communicate
+with their collaborators at EndDev, from modern team chat tools like Slack and
+Microsoft Teams, to tools designed primarily for 1:1 communication like Google
+Chat and Skype. End Point’s CTO [Jon
+Jensen](https://www.endpointdev.com/team/jon-jensen/) has experienced them all.
+
+“It is amazing that companies would use Teams in its current state,” Jon says, a
+bit exasperated. “The UI is slow and inconsistent, and you have to do so much
+clicking to get anywhere. Compared to Zulip, it’s missing key features like the
+‘All messages’ view and topics.”
+
+> It is amazing that companies would use Teams in its current state. The UI is
+> slow and inconsistent, and compared to Zulip, it’s missing key features.
+>
+> — [Jon Jensen](https://www.endpointdev.com/team/jon-jensen/), CTO of End Point
+
+In Jon’s view, any communication tool imposes some cost on the team. “When
+you’re choosing a team chat tool, you’re deciding how much pain are you
+requiring your staff to undergo,” Jon explains. “And if your remote tools are
+painful to use, you marginalize remote staff,” as conversations move from chat
+to offices and hallways. Thankfully, this is not a problem at End Point, Jon
+says. “Zulip removes much of the pain that makes people not want to use team
+chat apps. We love it."
+
+> Zulip removes much of the pain that makes people not want to use team chat
+> apps. We love it.
+>
+> — [Jon Jensen](https://www.endpointdev.com/team/jon-jensen/), CTO of End Point
+
+---
+
+Check out our guide on [using Zulip for business](/for/business/). You can also
+learn how Zulip is being used at the [iDrift AS](/case-studies/idrift/) company,
+the [GUT contact](/case-studies/gut-contact/) support agency, and the startups
+[Semsee](/case-studies/semsee/) and [Atolio](/case-studies/atolio/).

templates/corporate/case-studies/gut-contact-case-study.html

@@ -0,0 +1,31 @@
+{% extends "zerver/marketing_page.html" %}
+
+{% set PAGE_TITLE = "Case study: GUT contact | Zulip" %}
+
+{% set PAGE_DESCRIPTION = "Learn how Zulip makes communication easy for 1000
+  agents at GUT contact, a support agency." %}
+
+
+{% block marketing_content %}
+
+<div class="portico-landing why-page solutions-page case-study-page">
+    <div class="hero bg-education">
+        <div class="bg-dimmer"></div>
+        <div class="content">
+            <h1 class="center">Case study: GUT contact</h1>
+            <p>Support agency</p>
+        </div>
+        <div class="hero-text">
+            Learn more about using Zulip for <a href="/for/business/">business</a>.
+        </div>
+    </div>
+    <div class="main">
+        <div class="padded-content">
+            <div class="inner-content markdown">
+                {{ render_markdown_path('corporate/case-studies/gut-contact-case-study.md') }}
+            </div>
+        </div>
+    </div>
+</div>
+
+{% endblock %}

templates/corporate/case-studies/gut-contact-case-study.md

@@ -0,0 +1,114 @@
+For over 20 years, GUT contact has been offering premium customer support,
+outbound sales and other German-language services. The company achieves top
+performance by putting employees in a productive and motivating environment.
+Company leadership makes mindful choices about the tools employees use to get
+their work done, and has successfully scaled the team to over 1000 agents.
+
+Agents at GUT contact use Zulip every day to communicate with their team leads.
+“Most of our agents are in their 60s or 70s, so the software must be as simple
+as possible. That’s why we love Zulip,” says [Erik
+Dittert](https://gutcontact.de/unternehmen/team/erik-dittert/), who’s been
+leading GUT contact’s IT team for the past 20 years.
+
+> The software must be as simple as possible. That’s why we love Zulip.
+>
+> — Erik Dittert, [Head of
+> IT](https://gutcontact.de/unternehmen/team/erik-dittert/) at [GUT
+> contact](https://gutcontact.de/)
+
+
+## “Our agents don’t need email accounts”
+
+GUT contact relies on team chat for written communication within the company.
+“Our agents don’t need email accounts,” says Erik Dittert, GUT Contact’s Head of
+IT. “If someone has an email, they’ll get spam.” Instead, under Erik’s
+leadership, GUT contact has been self-hosting open-source team chat applications
+for years, upgrading as technology has evolved.
+
+The company started with IRC, used an XMPP chat client for a while, and in 2019
+moved to Rocket.Chat. “Rocket.Chat was a little bit better than our XMPP
+server,” Erik says. However, when Erik learned about Zulip, he was excited to
+check it out. “I installed Zulip, and the IT team played with the app. We loved
+it. The UI was just cleaner, easier,” Erik says.
+
+Zulip’s topic-based threading model was transformative. With other chat apps,
+“the first person has a question about something, the next person has a question
+about something else. You answer the first person, and the second person is
+confused,” Erik explains. This doesn’t happen with Zulip’s topics.
+
+> Topic-based communication is a big big big feature we love in Zulip.
+>
+> — Erik Dittert, [Head of
+> IT](https://gutcontact.de/unternehmen/team/erik-dittert/) at [GUT
+> contact](https://gutcontact.de/)
+
+
+## Smooth transition to Zulip
+
+Erik showed Zulip to his boss and others at the company, and in October 2022,
+GUT contact made the switch.
+
+“Zulip was quite easy to set up, and worked instantly. 1000 people — no
+problem,” Erik recalls. “I hooked up the Zulip server to LDAP, and our agents
+loved not having to remember a separate username and password.” Erik considered
+importing data from Rocket.Chat into Zulip, but in the end it was decided that
+the messy conversation history was not worth preserving.
+
+Erik put training videos on the company’s intranet to explain the switching
+process, and to give an overview of key new features. Employees were encouraged
+to play around with Zulip, create channels, and chat with each other. After a
+month of running Zulip in parallel with Rocket.Chat, the old system was turned
+off.
+
+> Zulip was quite easy to set up, and worked instantly. 1000 people — no
+> problem.
+>
+> — Erik Dittert, [Head of
+> IT](https://gutcontact.de/unternehmen/team/erik-dittert/) at [GUT
+> contact](https://gutcontact.de/)
+
+
+## Easy for anyone to use
+
+GUT contact offers employees the flexibility to work from one of 10 offices
+across 3 countries, or from their home office. This makes Zulip a critical
+communication tool across all job functions. There is a channel for each
+department (IT, human resources, etc.), as well as a dedicated channel for each
+customer, where team leaders post daily updates.
+
+For agents, many of whom are not fully comfortable with modern software, Zulip
+being easy to use is invaluable. "We checked out Microsoft Teams and Mattermost,
+and most of our users didn’t like these programs, because they didn’t know how
+to work with them,” Erik says. “In Zulip, agents love the “All messages” view,”
+which combines direct messages and channel messages into a single feed. “Unlike
+other chat apps, you don’t have to click on each channel separately to see
+unreads,” Erik explains.
+
+## Functionality for the most technical users
+
+Members of the IT team use Zulip to collaborate from around the world. “We share
+code all the time, and the formatting and syntax highlighting is great,” Erik
+says. When they need to jump on a call, “The Jitsi integration is perfect. We
+don’t have to deal with emailing a calendar invite.”
+
+Outside of office hours, Erik uses the mobile app to check on his message inbox.
+It’s easy to skim the list of topics to check if anything requires timely
+attention. “I love the clean mobile app and the push notifications,” Erik says.
+“The app is extremely fast — you click, and messages show up instantly.”
+
+Erik meets up regularly with other technologists to “have a beer and talk about
+cool software.” In this 50-person group, “Zulip is quite a big theme right now,”
+Erik says.
+
+> I love Zulip. I use it every day, every night.
+>
+> — Erik Dittert, [Head of
+> IT](https://gutcontact.de/unternehmen/team/erik-dittert/) at [GUT
+> contact](https://gutcontact.de/)
+
+---
+
+Check out our guide on [using Zulip for business](/for/business/). You can also
+learn how Zulip is being used at the [iDrift AS](/case-studies/idrift/) company,
+the [End Point Dev](/case-studies/end-point/) software consultancy, and the
+startups [Semsee](/case-studies/semsee/) and [Atolio](/case-studies/atolio/).

templates/corporate/case-studies/idrift-case-study.html

@@ -0,0 +1,31 @@
+{% extends "zerver/marketing_page.html" %}
+
+{% set PAGE_TITLE = "Case study: iDrift AS, distributed tech company | Zulip" %}
+
+{% set PAGE_DESCRIPTION = "Learn why using Zulip significantly increases the
+  size of the team for which a manager can meaningfully know what’s going on." %}
+
+
+{% block marketing_content %}
+
+<div class="portico-landing why-page solutions-page case-study-page">
+    <div class="hero bg-education">
+        <div class="bg-dimmer"></div>
+        <div class="content">
+            <h1 class="center">Case study: iDrift AS</h1>
+            <p>Distributed tech company</p>
+        </div>
+        <div class="hero-text">
+            Learn more about using Zulip for <a href="/for/business/">business</a>.
+        </div>
+    </div>
+    <div class="main">
+        <div class="padded-content">
+            <div class="inner-content markdown">
+                {{ render_markdown_path('corporate/case-studies/idrift-case-study.md') }}
+            </div>
+        </div>
+    </div>
+</div>
+
+{% endblock %}

templates/corporate/case-studies/idrift-case-study.md

@@ -0,0 +1,119 @@
+## A distributed team
+
+For the past 20 years, iDrift AS has been offering infrastructure and security
+support for small businesses. iDrift AS is a distributed organization, operating
+from six offices across Norway. As such, this 30-person company has always
+depended on team chat to coordinate and support each other’s efforts.
+
+iDrift AS co-founder and owner Gaute Lund had long been frustrated with the
+limitations of the company’s collaboration tools. “When I learned about Zulip it
+was an absolute revelation,” says Gaute Lund. “Zulip’s threading model makes it
+so much easier to manage my team. As a leader, in just a few minutes I can get
+an overview over what's going on and see where my attention is needed.”
+
+
+## Async communication is a challenge
+
+From its founding, iDrift AS relied on IRC for internal communication, but the
+lack of a modern user interface proved to be a barrier for participation for
+management and non-technical members of the team. iDrift AS therefore moved from
+IRC to Slack in October 2016.
+
+“In terms of functionality, Slack is just souped-up IRC — there is no conceptual
+difference,” says iDrift AS owner Gaute Lund. “It doesn’t add anything
+significant other than the UI.”
+
+While Slack worked reasonably well for real-time communication, the busy Slack
+channels at iDrift AS were not effective for asynchronous discussions. “It was
+almost impossible to catch up on a conversation, or get an overview of what you
+missed while on vacation,” Gaute Lund says.
+
+> Slack is just souped-up IRC — there is no conceptual difference.
+>
+> — Gaute Lund, co-founder and owner of iDrift AS
+
+
+## Easy transition to Zulip
+
+When a team member recommended Zulip, Gaute Lund understood the potential of
+[Zulip’s threading model](/why-zulip/) to dramatically improve
+async collaboration at iDrift AS. The company evaluated Zulip in the summer of
+2020, and decided to make the move.
+
+The team took easily to Zulip’s topic-based threading paradigm. “Once people
+start using Zulip, it quickly becomes obvious why it’s better,” says Gaute Lund.
+
+The transition also went smoothly from a technical perspective. “It was not a
+lot of work to move everything over from Slack to Zulip,” says Gaute Lund. “The
+export/import tool worked really well to ensure that we had logs of all the
+prior conversations.”
+
+Chat integrations for operational systems and alerts are a crucial part of the
+workflow at iDrift AS. Zulip offers a [Slack-compatible
+interface](/integrations/slack_incoming), so many integrations could be
+simply moved over. “For a handful of integrations where Zulip didn’t meet our
+needs, it was easy to [create our own
+integration](/api/integrations-overview#write-your-own-integration) or improve
+the existing one. It wasn’t a problem,” Gaute Lund says.
+
+iDrift AS decided to self-host its own Zulip server. Because Zulip is
+[100% open source](https://github.com/zulip/zulip), this option offers
+the same functionality as a [Zulip Cloud Standard](/plans/)
+subscription. “Zulip is very stable, and easy to run and to upgrade,”
+says Senior IT Consultant Tor Hveem.
+
+> Once people start using Zulip, it quickly becomes obvious why it’s better.
+>
+> — Gaute Lund, co-founder and owner of iDrift AS
+
+
+## Zulip helps leaders scale
+
+The move to Zulip transformed Gaute Lund’s day-to-day experience as a leader.
+“Using Zulip significantly increases the size of the team for which a manager
+can meaningfully know what’s going on,” says Gaute Lund. “There are 25 people
+for whom I have a very good grip on their work, whereas previously it was no
+more than a handful”.
+
+
+> Using Zulip significantly increases the size of the team for which a manager
+> can meaningfully know what’s going on.
+>
+> — Gaute Lund, co-founder and owner of iDrift AS
+
+As a Microsoft shop, iDrift AS uses Microsoft Teams for file sharing, scheduling
+and video calls. Would they use it for team chat? “For technical people, the
+chat experience in Teams is abhorrent,” says Gaute. “It’s almost impossible to
+get an overview of what’s happening. Only a small number of messages fit on the
+screen, and the discussions hidden inside threads make it even harder to see
+what’s going on.”
+
+In contrast, Zulip’s topic-based threading lets Gaute review conversations in
+batches, without being constantly interrupted by chat messages. Every few hours,
+Gaute looks through the list of recent Zulip topics to find discussions that may
+require his attention, and offers feedback as needed. Catching up is fast:
+“Updating myself on an incident might take a few seconds,” Gaute Lund says.
+
+
+## Efficient team communication
+
+With Zulip, the team can discuss everything from customer issues to major design
+decisions. “Zulip lets people focus on conversations where they can contribute,
+whether or not they happen to be online when the conversation starts,” says
+Gaute Lund.
+
+The Zulip chat also serves as a knowledge base for the history of the
+organization. “We have a very stable customer base, and Zulip search makes it
+easy to review past interactions,” Gaute Lund says.
+
+> Zulip lets people focus on conversations where they can contribute.
+>
+> — Gaute Lund, co-founder and owner of iDrift AS
+
+---
+
+Check out our guide on [using Zulip for business](/for/business/). You can also
+learn how Zulip is being used at the [End Point Dev](/case-studies/end-point/)
+software consultancy, the [GUT contact](/case-studies/gut-contact/) support
+agency, and the startups [Semsee](/case-studies/semsee/) and
+[Atolio](/case-studies/atolio/).

templates/corporate/case-studies/lean-case-study.html

@@ -0,0 +1,29 @@
+{% extends "zerver/marketing_page.html" %}
+
+{% set PAGE_TITLE = "Case study: Lean theorem prover community | Zulip" %}
+{% set PAGE_DESCRIPTION = "Zulip enables collaboration at scale: “We could never do what we’re doing on Slack or Discord.”" %}
+
+
+{% block marketing_content %}
+
+<div class="portico-landing why-page solutions-page case-study-page">
+    <div class="hero bg-education">
+        <div class="bg-dimmer"></div>
+        <div class="content">
+            <h1 class="center">Case study: <br/>Lean theorem prover community</h1>
+        </div>
+        <div class="hero-text">
+            Learn more about using Zulip for <a href="/for/research/">research</a><br/>
+            and <a href="/for/open-source/">open source</a> communities.
+        </div>
+    </div>
+    <div class="main">
+        <div class="padded-content">
+            <div class="inner-content markdown">
+                {{ render_markdown_path('corporate/case-studies/lean-case-study.md') }}
+            </div>
+        </div>
+    </div>
+</div>
+
+{% endblock %}

templates/corporate/case-studies/lean-case-study.md

@@ -0,0 +1,137 @@
+## Collaboration at the cutting edge of mathematics
+
+Modern mathematical research is an incredibly complex and specialized endeavor.
+Novel proofs may require years of dedicated study to understand, making it very
+difficult for the mathematical community to fully validate each other’s
+research. To enlist the help of computers for verifying mathematical theorems,
+mathematicians and computer scientists are [collaborating on an ambitious
+project](https://leanprover-community.github.io/) to develop the [Lean theorem
+prover](https://leanprover.github.io/) mathematics library.
+
+The Lean prover project was [featured in Nature magazine in June
+2021](https://www.nature.com/articles/d41586-021-01627-2), when the interactive
+theorem prover was successfully used to [verify a result at the cutting edge of
+mathematical
+research](https://www.quantamagazine.org/lean-computer-program-confirms-peter-scholze-proof-20210728/).
+This accomplishment was the result of a deep multi-month collaboration between
+the [Lean Prover community](https://leanprover-community.github.io/) [on
+Zulip](https://leanprover.zulipchat.com/login/) and [Peter
+Scholze](https://www.hcm.uni-bonn.de/people/faculty/profile/peter-scholze/), a
+[world-famous mathematician](https://en.wikipedia.org/wiki/Peter_Scholze)
+working to “[rebuild much of modern
+mathematics](http://nature.com/articles/d41586-021-01627-2)”.
+
+“I joined the Zulip chat to answer any mathematical questions that may arise,
+but also as an interested spectator,” wrote Peter Scholze in a [blog post
+describing the
+project](https://xenaproject.wordpress.com/2021/06/05/half-a-year-of-the-liquid-tensor-experiment-amazing-developments/).
+“It was exactly the interactions via the Zulip chat that convinced me that a
+proper verification was going on,” he commented.
+
+
+> It was exactly the interactions via the Zulip chat that convinced me that a
+> proper verification was going on.
+>
+> — [Peter Scholze](https://www.hcm.uni-bonn.de/people/faculty/profile/peter-scholze/),
+> professor at the [University of
+> Bonn](https://en.wikipedia.org/wiki/University_of_Bonn) and director at the
+> [Max Planck Institute for
+> Mathematics](https://en.wikipedia.org/wiki/Max_Planck_Institute_for_Mathematics)
+> ([source](https://xenaproject.wordpress.com/2021/06/05/half-a-year-of-the-liquid-tensor-experiment-amazing-developments/))
+
+“I have never seen this kind of collaboration before,” says [Kevin
+Buzzard](https://www.imperial.ac.uk/people/k.buzzard), Professor of Pure
+Mathematics at Imperial College London, who took part in Lean community’s
+verification effort. In mathematics, papers are generally coauthored by 2-3
+people who have known each other for years.  The verification project is
+breaking new ground, with 10 authors, most of whom have never met, scattered
+across the world. “Zulip has completely changed the way I work, and very much
+for the better,” says Kevin Buzzard, who also leads the [Xena
+project](https://xenaproject.wordpress.com/what-is-the-xena-project/) to
+formalize undergraduate mathematics with Lean and thereby transform how college
+mathematics is taught.
+
+
+## Unified library of mathematics developed by a diverse community
+
+Lean is an interactive theorem prover and a programming language. Like C++ or
+Python, it would be impossible to use in practice without a library of
+pre-defined components — imagine writing a function from scratch every time you
+need to sort a list!  The functions that make it possible to “program” in Lean
+are being developed as
+[*mathlib*](https://github.com/leanprover-community/mathlib), a unified
+open-source library of mathematics.
+
+The mathlib development effort brings together a uniquely large and diverse
+group of contributors, ranging from renowned researchers to undergraduate
+students just starting their mathematical journey. The Zulip chat has been vital
+to attracting and growing the mathlib community, which has been the foundation
+of mathlib’s success.
+
+
+> A number of people have cited the accessibility of [the Zulip] chat room as a
+> reason for deciding to use Lean.
+>
+> — “The Lean Mathematical Library”, by the
+> [mathlib](https://github.com/leanprover-community/mathlib) community
+> ([arXiv:1910.09336v2](https://arxiv.org/abs/1910.09336v2) **[cs.LO])**
+
+Now numbering hundreds of active participants, the Lean community did not start
+out this way. [Launched in 2013](https://leanprover.github.io/about/), Lean was
+for many years developed by a small, tight-knit group, which exchanged ideas on
+a mailing list. Looking to have faster-paced interactions, the user community
+moved to Gitter in 2017, but it felt chaotic. Seeking a platform that would
+truly help the community to scale, the Lean community adopted Zulip in February
+2018.
+
+“When we moved to Zulip, it was instantly clear that the problems we were seeing
+on Gitter had gone away completely,” says [Kevin
+Buzzard](https://www.imperial.ac.uk/people/k.buzzard), Professor of Pure
+Mathematics at Imperial College London. “Zulip was incredibly intuitive to use.
+It just worked.”
+
+
+> Zulip is incredibly intuitive.
+>
+> — [Kevin
+> Buzzard](https://www.imperial.ac.uk/people/k.buzzard), Professor of Pure
+> Mathematics at Imperial College London
+
+
+## Accessible and efficient like no other chat platform
+
+Zulip’s unique combination of [topic-based
+organization](/why-zulip/) with a casual chat app feel helps
+the Lean community create a welcoming environment for newcomers. By [browsing
+recent conversations](/help/recent-conversations), newcomers can see what’s
+being discussed without being overwhelmed. They can start a new topic to ask
+basic questions without worrying about interrupting other conversations. Zulip’s
+threading model makes managing conversations incredibly efficient, allowing more
+senior community members to collaborate on research and library development, and
+jump in to help newer community members as time allows.
+
+
+> We could never do what we’re doing on Slack or Discord.
+>
+> — [Kevin Buzzard](https://www.imperial.ac.uk/people/k.buzzard), Professor of
+> Pure Mathematics at Imperial College London
+
+ “Zulip has been fantastic,” says [Robert Y. Lewis](https://robertylewis.com/),
+ Brown University lecturer and
+ [mathlib](https://github.com/leanprover-community/mathlib)
+ [maintainer](https://github.com/leanprover-community/mathlib#maintainers). “I
+ use Slack at work, and it works fine for 10-15 people, but I can’t imagine it
+ working at Lean’s scale.”
+
+
+> I can’t imagine the Lean community without Zulip.
+>
+> — [Robert Y. Lewis](https://robertylewis.com/), Brown University lecturer and
+> [mathlib](https://github.com/leanprover-community/mathlib)
+> [maintainer](https://github.com/leanprover-community/mathlib#maintainers)
+
+---
+
+Check out our guides on using Zulip for [research](/for/research/)
+and [open source](/for/open-source/), and learn how Zulip
+[helps communities grow](/for/communities/)!

templates/corporate/case-studies/mixxx-case-study.html

@@ -0,0 +1,30 @@
+{% extends "zerver/marketing_page.html" %}
+
+{% set PAGE_TITLE = "Case study: Mixxx open-source community | Zulip" %}
+
+{% set PAGE_DESCRIPTION = "Learn how collaboration in Zulip drives innovation
+  for a community of passionate DJs and programmers from all over the world." %}
+
+{% block marketing_content %}
+
+<div class="portico-landing why-page solutions-page case-study-page">
+    <div class="hero bg-education">
+        <div class="bg-dimmer"></div>
+        <div class="content">
+            <h1 class="center">Case study: Mixxx <br /> open-source community</h1>
+        </div>
+        <div class="hero-text">
+            Learn more about using Zulip for<br /> <a href="/for/open-source/">open
+            source projects</a> and <a href="/for/communities/">communities</a>.
+        </div>
+    </div>
+    <div class="main">
+        <div class="padded-content">
+            <div class="inner-content markdown">
+                {{ render_markdown_path('corporate/case-studies/mixxx-case-study.md') }}
+            </div>
+        </div>
+    </div>
+</div>
+
+{% endblock %}

templates/corporate/case-studies/mixxx-case-study.md

@@ -0,0 +1,125 @@
+[Mixxx](https://mixxx.org/) is open-source DJing software built by a community
+of passionate DJs and programmers from all over the world. In their nights and
+weekends, and without centralized planning or deadlines, they’ve created free
+software that [rivals](https://cdm.link/mixxx-2-4-2/) commercial alternatives
+*and* [respects](https://www.digitaldjtips.com/reviews/mixxx-2-5-1-dj-software/)
+its users.
+
+Mixxx aims to offer DJs creative freedom that can’t be found in other software.
+In the Mixxx community, collaboration between users and developers drives
+product innovation. A simple question from a user can spark a clever solution.
+
+“Zulip has become a solid foundation of our community: a place where developers,
+translators, designers, and testers meet and collaborate,” core Mixxx developer
+Daniel Schürmann explains in a [blog
+post](https://mixxx.org/news/2025-11-17-zulip-3000_members/) occasioned by the
+Mixxx Zulip community reaching 3,000 members.
+
+<figure class="markdown-image-with-caption">
+  <img src="/static/images/landing-page/case-studies/Mixxx-UI.png" alt="Mixxx software interface">
+  <figcaption class="markdown-image-caption">Mixxx software</figcaption>
+</figure>
+
+## Needed: A platform to keep conversations organized and accessible
+
+Founded in 2001, the Mixxx community originally communicated on a Mailman
+mailing list and an IRC chat channel. But by 2018, these platforms were no
+longer serving the community’s needs.
+
+"As the project and number of contributors grew, we needed a platform that could
+keep conversations organized and accessible to everyone,” Daniel explains on the
+Mixxx blog. “Zulip… convinced us after a short evaluation period. Its unique
+thread system was the ideal solution to replace structured email threads and
+instant chat rooms.”
+
+> [Zulip’s] unique thread system was the ideal solution to replace structured
+> email threads and instant chat rooms.
+>
+>  — [Mixxx blog](https://mixxx.org/news/2025-11-17-zulip-3000_members/)
+
+## Supporting asynchronous collaboration with structure and focus
+
+Zulip has proven perfectly suited to support Mixxx’s worldwide community: It has
+made collaboration easier, and community engagement has grown as a result.
+“Zulip works particularly well for open-source projects where many topics run in
+parallel, and where structure and focus are key to success,” Daniel explains.
+
+Being able to move messages between threads helps keep conversations tidy, which
+is critical for a distributed volunteer community like Mixxx: “[It] makes it
+possible to collaborate asynchronously across time zones without missing
+important context,” Daniel’s writes on the blog.
+
+> Whenever a topic drifts, we can split it into a new thread, so conversations
+> stay focused and are easy to follow.
+>
+>  — [Mixxx blog](https://mixxx.org/news/2025-11-17-zulip-3000_members/)
+
+The Mixxx community has dedicated channels for development, support,
+socializing, and introductions. New members are encouraged to introduce
+themselves in a dedicated topic with their name, where the community can welcome
+them.
+
+## Informed, but not stressed
+
+Daniel, too, contributes to Mixxx in his spare time. Given the demands of his
+day job, family and friends, “I’m not the person who can always hang around in
+the chat,” he explains. “With Zulip, there’s no *need* to hang around in chat
+rooms to avoid missing an important conversation.”
+
+> With Zulip, I feel informed, but not stressed by all the messages.
+>
+>  — Daniel Schürmann, core Mixxx developer
+
+Zulip’s threading model also works well for occasional participants in the
+community, and world-public channels make it possible to view discussions
+without even creating an account.
+
+Daniel squeezes in some Mixxx time on his commute: “The smart phone app recently
+received a major update, and is very nice,” he says.
+
+## Creative collaboration between users and developers
+
+A creative partnership between users and developers is core to the Mixxx
+development process. Zulip supports detailed, specific discussion of any problem
+reported by a user, with video and image uploads, syntax-highlighted code
+blocks, and convenient quoting functionality. Everyone can keep track of
+conversations in their [inbox](/help/inbox), and automatically
+[follow](/help/follow-a-topic) topics they’ve participated in.
+
+> Collaboration in the Mixxx Zulip community propels the creative process to
+> the next level.
+>
+> — Evelynne Veys, core Mixxx developer
+
+## One of the best tools, built with love
+
+Daniel uses Microsoft Teams in his day job, and greatly prefers Zulip: “You can
+experience that there’s a lot of love in Zulip,” he explains. From the smooth,
+snappy interactions, to helpful touches like global times, polls, and pronouns,
+it adds up.
+
+> You can experience that there’s a lot of love in Zulip.
+>
+> — Daniel Schürmann, core Mixxx developer
+
+Other community members feel it too: “Some new contributors who were skeptical
+at first later told us that they consider Zulip one of the best tools for
+managing communication across projects,” Daniel says.
+
+With Zulip, the Mixxx community isn’t reliant on proprietary software built by a
+mega-corporation. Daniel and other community members are glad that the Mixxx
+community has found an excellent communication tool that also aligns with their
+FOSS values.
+
+> I highly recommend Zulip to other communities… Slack is a no-go for many due
+> to not being FLOSS, and I’m concerned about vendor lock-in if they were to
+> stop being so generous. Slack’s threading model is much worse than Zulip’s
+> IMO. The channels/topics flow is an incredibly intuitive way to keep track of
+> everything that is going on.
+>
+> — RJ Ryan, core Mixxx developer
+
+---
+
+Check out our guide on using Zulip for [open source](/for/open-source/), and
+learn how Zulip [helps communities scale](/for/communities/)!

templates/corporate/case-studies/recurse-center-case-study.html

@@ -0,0 +1,32 @@
+{% extends "zerver/marketing_page.html" %}
+
+{% set PAGE_TITLE = "Case study: Recurse Center | Zulip" %}
+
+{% set PAGE_DESCRIPTION = "“Switching to Zulip has turned out to be one of the
+  best decisions we’ve made,” says Recurse Center co-founder and CEO Nick
+  Bergson-Shilcock." %}
+
+
+{% block marketing_content %}
+
+<div class="portico-landing why-page solutions-page case-study-page">
+    <div class="hero bg-education">
+        <div class="bg-dimmer"></div>
+        <div class="content">
+            <h1 class="center">Case study: Recurse Center</h1>
+        </div>
+        <div class="hero-text">
+            Learn more about using Zulip for
+            <br/><a href="/for/communities/">communities</a> and <a href="/for/education/">education</a>.
+        </div>
+    </div>
+    <div class="main">
+        <div class="padded-content">
+            <div class="inner-content markdown">
+                {{ render_markdown_path('corporate/case-studies/recurse-center-case-study.md') }}
+            </div>
+        </div>
+    </div>
+</div>
+
+{% endblock %}

templates/corporate/case-studies/recurse-center-case-study.md

@@ -0,0 +1,243 @@
+[The Recurse Center](https://www.recurse.com/about) (RC for short) offers
+educational retreats for anyone who wants to get dramatically better at
+programming.  Since its founding in 2011, [over 2000
+participants](https://www.recurse.com/10-years) have attended the program,
+either in person in New York City or (since the start of the Covid-19 pandemic)
+remotely from anywhere in the world. Participants range from experienced
+professional programmers to new programmers transitioning into the industry. The
+retreats are free for everyone, and RC is funded entirely through its
+[integrated recruiting agency](https://www.recurse.com/hire).
+
+[A major highlight](https://www.recurse.com/why) of RC’s program is its active
+online community of current participants and alumni. “The core of the Recurse
+Center is the community, and the core of our online community is Zulip,”
+[writes](https://www.recurse.com/blog/112-how-rc-uses-zulip) Recurse Center
+[co-founder and CEO](https://www.recurse.com/team) Nick Bergson-Shilcock.
+“Switching to Zulip has turned out to be one of the best decisions we’ve made,
+and it’s impossible to imagine RC today without it.”
+
+
+> The core of the Recurse Center is the community, and the core of our online
+> community is Zulip… Switching to Zulip has turned out to be one of the best
+> decisions we’ve made, and it’s impossible to imagine RC today without it.
+>
+> — [Nick Bergson-Shilcock](https://github.com/nicholasbs), Recurse Center
+> [co-founder and CEO](https://www.recurse.com/team)
+
+
+## Choosing Zulip in 2013: “One of the best decisions we’ve made”
+
+The Recurse Center was an early adopter of Zulip. They began to use the product
+in January 2013, when it was still in private beta. Even then, Zulip’s
+thoughtful design made it stand out. “We wanted a private chat system that was
+persistent, easily searchable, and which supported syntax highlighting for code
+snippets,“ says Recurse Center co-founder and CEO Nick Bergson-Shilcock. “Zulip
+gave us all the benefits above, along with a slew of others we hadn’t expected.”
+
+When the startup building Zulip was [acquired by Dropbox in early
+2014](https://zulip.com/history/), Zulip product development was put on hold for
+a year and a half. Because of Zulip’s advantages over the alternatives, Recurse
+Center continued using Zulip all through that time: “We strongly prefer Zulip to
+other options for several reasons – its message threading being a key one,”
+[wrote](https://www.recurse.com/blog/90-zulip-supporting-oss-at-the-recurse-center)
+RC CEO Nick Bergson-Shilcock in 2015.
+
+From the early days, the RC community has been passionate about Zulip. When
+Dropbox generously decided to [release Zulip as open source
+software](https://blogs.dropbox.com/tech/2015/09/open-sourcing-zulip-a-dropbox-hack-week-project/)
+in 2015, Recurse Center alumni [flew out to San
+Francisco](https://www.recurse.com/blog/90-zulip-supporting-oss-at-the-recurse-center)
+for a week to help make it happen. Since then, Zulip has built the most active
+open-source development community of any team chat software, with [75
+people](https://zulip.com/team/) who’ve contributed 100+ commits.
+
+> It’s not an exaggeration to say Zulip has made RC a stronger community.
+>
+> — [Nick Bergson-Shilcock](https://github.com/nicholasbs), Recurse Center
+> [co-founder and CEO](https://www.recurse.com/team)
+
+
+## Zulip becomes the backbone of a worldwide community
+
+For years, the Zulip chat been the backbone of the Recurse Center community.
+“Zulip is an integral part of the Recurse Center experience,” says Rachel
+Petacat, [Head of Retreat](https://www.recurse.com/team) at Recurse Center, and
+RC’s Director of Operations from 2014 to 2021.
+
+Zulip serves as a collaboration hub for the current participants and alumni.
+“Participants use Zulip to ask and answer questions, get code review, and
+coordinate pairing sessions, reading groups, informal seminars, and countless
+other forms of collaboration. Zulip is even more essential for our alumni, who
+are in over 100 cities around the world but remain heavily involved thanks to
+Zulip,” [writes](https://www.recurse.com/blog/112-how-rc-uses-zulip) RC CEO Nick
+Bergson-Shilcock.
+
+> [In the first ten years](https://www.recurse.com/10-years) since the Recurse
+> Center was founded, the community sent **2.52 million** Zulip messages.
+
+[Zulip’s threading model](https://zulip.com/why-zulip/) makes it easy to have
+focused technical discussions. It also perfectly accommodates participants at
+different levels of engagement. Current RC members can immerse themselves in the
+ongoing discussions, occasionally muting topics they don’t want to follow. RC
+leaders monitor the community asynchronously, reviewing the ongoing
+conversations a few times a day and jumping in as needed. Finally, alumni can
+drop by on occasion to skim [recent conversations](/help/recent-conversations),
+catch up on their friends’ update threads, or search the discussion history for
+a topic of interest.
+
+“Our community is 10 years old and spans continents,” RC’s Head of Retreat
+Rachel Petacat says. “Zulip provides the continuity that lets us maintain our
+culture over time.”
+
+
+## A welcoming environment for all community members
+
+When new participants join the Recurse Center, Zulip becomes their port of entry
+into the community. “With Zulip’s threading, new folks can get the full context
+for a conversation, which makes the community feel welcoming,” Head of Retreat
+Rachel Petacat says.
+
+
+> Zulip is more friendly to new users than Discord or Slack.
+>
+> — Rachel Petacat, Recurse Center [Head of Retreat](https://www.recurse.com/team)
+
+Threading also gives each conversation its own space, which means that community
+members never have to feel like they are interrupting when they speak up.
+“Threading makes it easy for anyone to jump in,” Rachel explains. ”Folks don’t
+feel like they’re stepping onto someone’s conversation.”
+
+Over the years, the Recurse Center has used Zulip’s customization features and
+powerful, well-documented APIs to set up a space that really feels like a home
+for the community. “We use so many custom emoji,” says Rachel Petacat.
+
+A whole crew of bots is on hand to help out, from Chatbot for quick chat intros,
+to [RSVPBot](https://github.com/wtfcarlos/RSVPBot#readme) for creating and
+managing calendar events, to
+[Blaggeregator](https://github.com/recursecenter/blaggregator#readme), which
+aggregates blog posts for the RC community.
+
+
+## “I can’t imagine being able to operate Recurse Center without Zulip”
+
+Rachel Petacat is a long-time member of RC’s leadership team. Her job requires
+keeping up with the ~45 members in the current batch, making sure they have what
+they need to get the most out of their RC experience.
+
+To juggle everything she needs to get done, Rachel takes full advantage of the
+flexibility between synchronous and asynchronous discussions that Zulip offers.
+Realtime chat on Zulip is perfect for coordinating with other members of the
+leadership team. “Zulip is one of the first tabs I open at the start of the work
+day,” Rachel says. “I can check what’s happening, and plan my day. Other
+organizers and I tag each other on Zulip if we need any help.”
+
+Rachel uses Zulip to follow the ongoing conversations, and help out as needed.
+Zulip’s threading model makes it easy to review discussion threads every few
+hours, and respond in context. “I read the discussions on Zulip once in the
+morning and again in the afternoon, chiming in where I need to,” says Rachel.
+With Zulip, Rachel is able to manage the community without her focus being
+interrupted by the need to jump in before the moment has passed. “I can’t
+imagine being able to operate the Recurse Center without Zulip,” Rachel says.
+
+
+## An alum experience: Staying connected since 2015
+
+One of the benefits of participating in RC is the opportunity to stay connected
+with the community. “You'll be able to participate in the RC community online
+forever,” the RC website [explains](https://www.recurse.com/why). “Almost 30% of
+the RC community is regularly active [on
+Zulip](https://www.recurse.com/blog/112-how-rc-uses-zulip),” an incredible
+statistic for a 6-12 week program with many alumni who attended years ago. Many
+alums drop in on Zulip to chat, pair-program, and host events.
+
+John Hergenroeder first attended RC back in 2015. In the Recurse Center, John (a
+software engineer by profession) found the inclusive and welcoming programming
+community he was looking for.
+
+Even with everyone sitting in the same room, Zulip served as a social hub for
+John’s RC cohort. “People had different schedules, so we used Zulip to leave
+questions, work artifacts, demos — anything you thought was interesting,” John
+says. This let participants engage with the content asynchronously, and created
+a lasting record for the community. “We even used a Zulip topic to coordinate
+for lunch, to let people have their uninterrupted focus time,” John says.
+
+Since 2015, John has stayed connected with the RC alumni community on Zulip. “We
+have a channel for alumni check-ins, where each alum uses a dedicated topic to
+post updates,” John explains. Some alums drop by weekly, while others might come
+around once a year.  “You can leave a note, and it’s OK if your friend reads it
+a few months later,” John says. “Compare that with Slack, where if someone
+doesn’t see a message in some channel on that day, they’ll *never* see it.”
+
+Without dedicating a lot of time, John is able to stay involved in the community
+on Zulip, and share his expertise where relevant. “I scan [recent
+topics](/help/recent-conversations) for places where I could help, and rely on
+email notifications for private messages,” John explains. The experience of
+keeping up on Zulip is in sharp contrast with Slack, which John uses at work:
+“It’s so hard to keep up with the Slack firehose.”
+
+> Zulip allows people who are engaging with the community at different paces to connect.
+>
+> — John Hergenroeder, Recurse Center alum
+
+
+## Zulip’s open-source ethos
+
+Zulip is developed as open-source software, with an active and growing
+community; over 1100 people have contributed code to the project. As a long-time
+Zulip user, John Hergenroeder appreciates the many thoughtfully designed
+[features](https://zulip.com/features/) unique to Zulip.
+“[Choosing](https://zulip.com/help/mention-a-user-or-group#silently-mention-a-user)
+whether or not a mention notifies people is really handy,” John says. “[Global
+times](https://zulip.com/help/format-your-message-using-markdown#global-times)
+are great for organizing events, and
+[spoilers](https://zulip.com/help/format-your-message-using-markdown#spoilers)
+were perfect for chatting about the Advent of Code puzzles.”
+
+And if Zulip is missing some feature? “We can file an issue, or even go and make
+it happen,” says John. Over the years, John has filed [11
+issues](https://github.com/zulip/zulip/issues?q=is%3Aissue+author%3Ajdherg+is%3Aclosed)
+in the Zulip issue tracker that have been resolved, and dozens of Recursers have
+contributed code to Zulip. It’s a radically different experience from trying to
+give feedback to a corporation building a closed-source product. When he
+encounters issues with Slack, John has his strategy: “When I come across a Slack
+bug, I try to find someone I know who works there, because I have no idea if
+anyone will pay attention if I go through support.”
+
+
+## Going virtual: “For a while, Zulip *was* RC”
+
+Prior to 2020, the Recurse Center offered an immersive in-person retreat
+experience in the heart of New York City. This paradigm was shattered when the
+Covid-19 pandemic hit New York in March 2020, and the Recurse Center made the
+difficult decision to [move all operations
+online](https://www.recurse.com/blog/152-RC-is-online-only-until-at-least-May).
+
+Over time, the Recurse Center built out a custom virtual world (integrated with
+Zulip) for online participants.  But in the early days of the pandemic, it was
+Zulip that replaced the physical space where RC participants had spent time
+together and helped each other out. “At the time, all we had was Zulip, email,
+our website, Zoom, and a rarely used forum,” recalls RC’s Head of Retreat Rachel
+Petacat.  “For a while, Zulip *was* RC.”
+
+
+## An invaluable knowledge base
+
+Edith, who works as a technical writer, participated in virtual RC in 2020. Two
+years later, she still uses Zulip every day to stay connected.
+
+Zulip’s combination of powerful search and topic-based threading makes prior
+discussions both findable and useful.  “It’s easier to build context with Zulip
+than any other tool,” Edith says. “With other messaging services, information
+tends to get lost. In Zulip, I often look something up from a while ago —
+anything from discussion of niche programming topics, to whether anyone has
+commented on a book I’m thinking about reading.”
+
+“You really feel that you’re joining a group of 2000 people who’ve been doing
+this for 10 years,” says Rachel Petacat. “You can find someone who trod the same
+path 6 years ago!”
+
+---
+
+Check out our guides on using Zulip for [education](/for/education/) and
+[events](/for/events/), and learn how Zulip [helps communities
+grow](/for/communities/)!

templates/corporate/case-studies/rush-stack-case-study.html

@@ -0,0 +1,32 @@
+{% extends "zerver/marketing_page.html" %}
+
+{% set PAGE_TITLE = "Case study: Rush Stack open-source community | Zulip" %}
+
+{% set PAGE_DESCRIPTION = "Learn how Zulip makes it easy for the Rush Stack
+  community to provide the level of support required for mission-critical
+  enterprise tools." %}
+
+
+{% block marketing_content %}
+
+<div class="portico-landing why-page solutions-page case-study-page">
+    <div class="hero bg-pycon">
+        <div class="bg-dimmer"></div>
+        <div class="content">
+            <h1 class="center">Case study: Rush Stack <br /> open-source community</h1>
+        </div>
+        <div class="hero-text">
+            Learn more about using Zulip for<br /> <a href="/for/open-source/">open
+            source projects</a> and <a href="/for/communities/">communities</a>.
+        </div>
+    </div>
+    <div class="main">
+        <div class="padded-content">
+            <div class="inner-content markdown">
+                {{ render_markdown_path('corporate/case-studies/rush-stack-case-study.md') }}
+            </div>
+        </div>
+    </div>
+</div>
+
+{% endblock %}

templates/corporate/case-studies/rush-stack-case-study.md

@@ -0,0 +1,117 @@
+[Rush Stack](https://rushstack.io/) is an open-source collection of specialized
+tooling for working with the world's largest source code repositories.
+
+Providing support is often a challenge for open-source projects, especially when
+maintainers are juggling internal investigations at work alongside their
+open-source correspondence.  Yet to be successful, the Rush Stack community
+needs to systematically handle questions and feedback.
+
+Zulip makes it easy for the Rush Stack community to provide the level of support
+required for mission-critical enterprise tools. “With Zulip, we have a system
+that feels professional, where once a topic is opened, we can make sure that it
+gets resolved,” says Rush Stack maintainer [Pete
+Gonzalez](https://github.com/octogonz).
+
+
+> With Zulip, we have a system that feels professional.
+>
+> — Rush Stack maintainer Pete Gonzalez
+
+
+## Choosing a chat product? Focus on the features that matter.
+
+Pete Gonzalez started researching chat platform options for the Rush Stack
+community in early 2020, looking to replace Gitter. “I had worked on
+[Yammer](https://en.wikipedia.org/wiki/Viva_Engage), and even wrote my own
+client, so I was thinking about chat apps very deeply,” Pete recalls. “Although
+chat apps may seem similar, there are actually many subtle design tradeoffs
+whose combination determines whether an app will work well for a particular use
+case.”
+
+Rush Stack needed a space for maintainers and community members to have serious,
+long-running conversations. “Rush Stack discussions have the character of
+support tickets,” Pete explains. “Someone can ask a question that might take two
+years to finally solve.”
+
+Pete identified Zulip as the best fit for the needs of the community. With
+Zulip’s topic-based organization, conversations can run their course, with the
+full context of the discussion easily at hand when someone has a new idea.
+“Zulip gives you control,” Pete points out. “You can edit or move messages to
+fix anything that might be incorrect or confusing, which is important for
+long-running discussions.”
+
+
+> Zulip gives you control.
+>
+> — Rush Stack maintainer Pete Gonzalez
+
+To make the transition, Rush Stack imported the project’s full chat history from
+Gitter into Zulip, making it an easily searchable resource. Enabling Zulip’s
+feature for logging in with GitHub meant that users didn’t have to make new
+accounts. Users could also control how their messages looked with familiar
+Markdown formatting.
+
+
+## “Zulip has better features for the way we use it”
+
+Over the years, Pete had continued to keep an eye on the evolution of team chat
+products. “Compared to Discord, Slack, GitHub discussions… Zulip has better
+features for the way we use it,” he says.
+
+Pete has seen open-source maintainers struggle to manage a Discord community:
+“There are all these people asking questions… If an important question scrolls
+out of view, how would you follow up? Maintainers end up giving up on community
+management, leaving casual participants to sort things out on their own.”
+
+Slack’s paid plans, which start at $8.75/user/month, are unaffordable for
+community use. “You have to pay a lot for Slack history, and users can’t log in
+with their GitHub account,” Pete says. On the free plan, communities have access
+to just 90 days of message history, which is unworkable for a community with a
+large knowledge base and long-running investigations.
+
+
+> Of all the apps I tested, Zulip’s approach stood out as the best fit for how
+> we work.
+>
+> — Rush Stack maintainer Pete Gonzalez
+
+
+## Software that’s built in the open and always improving
+
+Pete has been impressed by how Zulip handles user feedback. “I can go into the
+development community to talk to them, and often the tech lead of the team will
+reply,” he notes. “Even if their answer is that my request is a lower priority
+right now, there is context to understand that. New features are always being
+added, and with the team’s daily discussions being public, I can see what they
+are working on and why. It’s a really different dynamic from trying to make
+feature requests or bug reports for a closed source product with an invisible
+engineering team.”
+
+
+> New features are always being added, and with the team’s daily discussions
+> being public, I can see what they are working on and why.
+>
+> — Rush Stack maintainer Pete Gonzalez
+
+Pete was pleased to learn that organizations can now allow [public
+access](/help/public-access-option) to channels. It lowers the bar for people to
+view Zulip discussions that are linked from Rush Stack GitHub issues.
+
+Pete has also seen Zulip’s onboarding experience transform over the past few
+years. “In the past, Zulip was optimized for daily users, and so had a bit of a
+learning curve for occasional Rush Stack participants. But the UX has improved a
+lot in this regard. The [recent conversations](/help/recent-conversations) view
+that’s been added has largely addressed the challenge for new users,” Pete says.
+This view lists the topics being discussed, and is also the go-to for Pete to
+check in on what’s happening.
+
+
+> The folks who make Zulip listen to customers, and the product continues to
+> improve.
+>
+> — Rush Stack maintainer Pete Gonzalez
+
+---
+
+Check out our guide on using Zulip for [open source](/for/open-source/), and
+learn how Zulip [helps communities scale](/for/communities/)!

templates/corporate/case-studies/rust-case-study.html

@@ -0,0 +1,31 @@
+{% extends "zerver/marketing_page.html" %}
+
+{% set PAGE_TITLE = "Case study: Rust programming language community | Zulip" %}
+
+{% set PAGE_DESCRIPTION = "Learn why Rust development would not be moving at the
+  pace that it has been without Zulip, and the organized, searchable conversations it enables." %}
+
+
+{% block marketing_content %}
+
+<div class="portico-landing why-page solutions-page case-study-page">
+    <div class="hero bg-pycon">
+        <div class="bg-dimmer"></div>
+        <div class="content">
+            <h1 class="center">Case study: Rust<br/>programming language community</h1>
+        </div>
+        <div class="hero-text">
+            Learn more about using Zulip for<br /> <a href="/for/open-source/">open
+            source projects</a> and <a href="/for/communities/">communities</a>.
+        </div>
+    </div>
+    <div class="main">
+        <div class="padded-content">
+            <div class="inner-content markdown">
+                {{ render_markdown_path('corporate/case-studies/rust-case-study.md') }}
+            </div>
+        </div>
+    </div>
+</div>
+
+{% endblock %}

templates/corporate/case-studies/rust-case-study.md

@@ -0,0 +1,167 @@
+## Rust: A popular programming language built by 1000s of contributors
+
+[Rust](https://www.rust-lang.org/) is a popular modern programming language,
+designed for performance, reliability and productivity, and used by hundreds of
+companies around the world. Organized into teams and working groups, the Rust
+project is led by [over 100 team members](https://www.rust-lang.org/governance)
+who oversee the work of [more than 6000
+contributors](https://thanks.rust-lang.org/).
+
+
+## Rust moves to Zulip, one team at a time
+
+Each Rust team decides independently how to organize itself and what
+communication tools to use. Every major Rust team has chosen Zulip as their chat
+platform, including the
+[Compiler](https://www.rust-lang.org/governance/teams/compiler),
+[Language](https://www.rust-lang.org/governance/teams/lang),
+[Library](https://www.rust-lang.org/governance/teams/library) and
+[Infrastructure](https://www.rust-lang.org/governance/teams/infra) teams. Some
+Rust teams have migrated between collaboration tools two or even three times in
+search of an effective solution. No team has moved away from Zulip after trying
+it.
+
+“Zulip lets us move faster, connect with each other better, and have interactive
+technical discussions that are organized, recorded, and welcoming to other
+people,” says [Rust Language
+team](https://www.rust-lang.org/governance/teams/lang) co-lead [Josh
+Triplett](https://joshtriplett.org/).
+
+
+> Zulip lets us have focused conversations at scale.
+>
+> — [Rust compiler team](https://www.rust-lang.org/governance/teams/compiler) co-lead [Felix
+> Klock](https://github.com/pnkfelix)
+
+
+## The Language team moves from Discord to Zulip: “It’s better in all the ways I care about”
+
+Let’s take a closer look at the story of the Rust Language team, which works on
+designing and helping to implement new language features. The team started out
+by using Gitter, but moved to Discord in 2018 in search of a more stable
+solution.
+
+Some community members advocated for trying out Zulip, but the team leadership
+was reluctant to make another change. “Everyone in our community who was
+familiar with Zulip seemed thrilled with it,” says [Language
+team](https://www.rust-lang.org/governance/teams/lang) co-lead [Josh
+Triplett](https://joshtriplett.org/), “but moving our team seemed like too much
+of a pain.”
+
+Eventually, Josh had to sign up for Zulip in order to get in touch with another
+Rust team. “After a day of using Zulip, I became an advocate myself,” he says.
+“Zulip is wildly simpler than most other tools I’ve worked with.” The team made
+the move in November 2019 and has never looked back.
+
+“I’m personally ecstatically happy with Zulip,” says Josh, who also uses the
+Zulip instances for the [Bytecode Alliance](https://bytecodealliance.org/),
+[Rust for Linux](https://github.com/Rust-for-Linux), and
+[http-rs](https://github.com/http-rs/tide) Zulip communities. “It’s better in
+all the ways I care about and a joy to use.”
+
+
+> Zulip is wildly simpler than most other tools I’ve worked with.
+>
+> — [Rust Language team](https://www.rust-lang.org/governance/teams/lang) co-lead
+> [Josh Triplett](https://joshtriplett.org/)
+
+
+## Zulip enables organized, searchable conversations
+
+Zulip’s threading model provides a two-layer organizational hierarchy. It offers
+the advantages of a forum or a mailing list, reimagined in the context of a
+modern chat tool.
+
+In contrast with other chat tools, Zulip makes it pleasant to have **multiple
+conversations** going on at once, with each conversation being easy to follow.
+“Slack and Discord both suffer when trying to collaborate with others at scale —
+you end up with conversations happening across each other,” says [David
+Wood](https://davidtw.co/), member of the [Rust compiler
+team](https://www.rust-lang.org/governance/teams/compiler). “In Zulip, I can
+instantly see the context for each message.”
+
+Afterwards, Zulip’s thread-based organization creates a **clear record** of
+past discussions, documenting the decision-making process. “Zulip creates a
+transparent record of what we do,” says Josh. It’s **easy to link** to Zulip
+threads from other tools in order to provide background context. “We link to
+Zulip threads all the time on GitHub, Twitter, email, Discourse, and from other
+Zulip messages,” [Josh Triplett](https://joshtriplett.org/) says.
+
+
+> Slack and Discord feel opaque. Zulip feels like an open room.
+>
+> — [Rust Language team](https://www.rust-lang.org/governance/teams/lang) co-lead
+> [Josh Triplett](https://joshtriplett.org/)
+
+Because information on Zulip is **well-organized**, one can easily find and
+review earlier conversations, even if months have passed. The organization’s
+**rich history** continues to provide value indefinitely.  “I can find and
+re-read old conversations,” says [Rust Language
+team](https://www.rust-lang.org/governance/teams/lang) co-lead [Niko
+Matsakis](https://github.com/nikomatsakis). “If I send someone a link to a
+discussion, they can jump right in; this would be impossible in other chat tools
+I’ve used.”
+
+Unlike other chat tools, a discussion on Zulip can even be revived after weeks
+or months have passed if new information or ideas come to light, with no loss of
+**surrounding context**.
+
+Catching up works great, whether you were away for hours, days, or even weeks.
+“When I come back after a break, I don’t feel overwhelmed: I can skim topics
+looking for the ones that seem important, and scroll briefly through the rest,”
+says [Rust Language team](https://www.rust-lang.org/governance/teams/lang)
+co-lead [Niko Matsakis](https://github.com/nikomatsakis).
+
+
+> When I come back after a break, I don’t feel overwhelmed.
+>
+> — [Rust Language team](https://www.rust-lang.org/governance/teams/lang)
+> co-lead [Niko Matsakis](https://github.com/nikomatsakis)
+
+
+## Zulip makes the Rust community more agile
+
+In addition to being well-organized, Zulip interactions are
+**conversational**, enabling **faster decision-making**. GitHub issues about
+controversial Rust language decisions can devolve into incomprehensible comment
+threads with [several](https://github.com/rust-lang/rust/issues/57640)
+[hundred](https://github.com/rust-lang/rust/issues/34511)
+[messages](https://github.com/rust-lang/rust/issues/28237).  “Some decisions
+that were blocked for months on GitHub were resolved within 24 hours by starting
+the right conversation on Zulip,” says [Rust Language
+team](https://www.rust-lang.org/governance/teams/lang) co-lead [Josh
+Triplett](https://joshtriplett.org/).
+
+
+> Some decisions that were blocked for months on GitHub were resolved within 24
+> hours on Zulip.
+>
+> — [Rust Language team](https://www.rust-lang.org/governance/teams/lang) co-lead
+> [Josh Triplett](https://joshtriplett.org/)
+
+With the features and feel of a **modern chat tool**, Zulip makes it easy to
+have quick, light-weight, friendly conversations to get work done. “Zulip
+strikes just the right balance between ephemeral and permanent,” [Josh
+Triplett](https://joshtriplett.org/) says. The [mobile
+applications](/apps/) make it easy to participate wherever you
+are. “The Android app is extremely functional,” says Josh. “It’s easy to set
+notification preferences, and the default level of notifications is just right.”
+
+Adopting Zulip has been transformational for how the Rust community makes
+progress. “Rust development would not be moving at the pace that it has been
+without Zulip,” says [Rust Language
+team](https://www.rust-lang.org/governance/teams/lang) co-lead [Josh
+Triplett](https://joshtriplett.org/). “Without Zulip, the Rust community would
+be more stuck, more slow-moving, less agile, and a little less human.”
+
+
+> Rust development would not be moving at the pace that it has been without
+> Zulip.
+>
+> — [Rust Language team](https://www.rust-lang.org/governance/teams/lang) co-lead
+> [Josh Triplett](https://joshtriplett.org/)
+
+---
+
+Check out our guide on using Zulip for [open source](/for/open-source/), and
+learn how Zulip [helps communities scale](/for/communities/)!

templates/corporate/case-studies/semsee-case-study.html

@@ -0,0 +1,32 @@
+{% extends "zerver/marketing_page.html" %}
+
+{% set PAGE_TITLE = "Case study: Semsee | Zulip" %}
+
+{% set PAGE_DESCRIPTION = "“I don't like going back to Slack now. It's just not
+  as efficient a way to organize communication.” Learn how Zulip is used at
+  InsurTech startup Semsee." %}
+
+
+{% block marketing_content %}
+
+<div class="portico-landing why-page solutions-page case-study-page">
+    <div class="hero bg-education">
+        <div class="bg-dimmer"></div>
+        <div class="content">
+            <h1 class="center">Case study: Semsee</h1>
+            <p>InsurTech Startup</p>
+        </div>
+        <div class="hero-text">
+            Learn more about using Zulip for <a href="/for/business/">business</a>.
+        </div>
+    </div>
+    <div class="main">
+        <div class="padded-content">
+            <div class="inner-content markdown">
+                {{ render_markdown_path('corporate/case-studies/semsee-case-study.md') }}
+            </div>
+        </div>
+    </div>
+</div>
+
+{% endblock %}

templates/corporate/case-studies/semsee-case-study.md

@@ -0,0 +1,88 @@
+[Semsee](https://semsee.com/) is a technology startup in the commercial
+insurance space, building intelligent software that digitizes slow manual
+processes. Originally based out of an office in New York, Semsee moved to a
+remote-work model during the pandemic, and now has several satellite teams
+across the US.
+
+Semsee adopted Zulip early on in its journey. “We didn’t plan to be remote,”
+says James van Lommel, [Director of
+Engineering](https://www.linkedin.com/in/james-v-91a65219/) at Semsee. “But now
+that we are remote, it’s good to have a communication tool that really backs
+that up.”
+
+
+> Now that we are remote, it’s good to have a communication tool that really
+> backs that up.
+>
+> — James van Lommel, Director of Engineering at [Semsee](https://semsee.com/)
+
+
+## Looking for something better than Slack
+
+James van Lommel joined Semsee in 2018 to lead the engineering team. At the
+time, the company was using Slack. James knew his choice of communication
+platform would have broad implications: “Communication helps feed the type of
+culture you have at a company,” James says.
+
+James had used Slack extensively in his prior work experience. “Seeing how Slack
+gets used, especially as a company grows larger, I knew I wanted something
+better,” he recalls. “If you are not using Slack *all the time*, you can’t keep
+up with what’s happening.” James wanted a chat tool that would create breathing
+room for focused work, in-person conversations, and different work schedules.
+
+> Seeing how Slack gets used, especially as a company grows larger, I knew I
+> wanted something better.
+>
+> — James van Lommel, Director of Engineering at [Semsee](https://semsee.com/)
+
+In addition, as a security expert, James was interested in a self-hosted
+solution. “There is so much sensitive data that goes into a chat tool,” he says.
+“When we self-host, the messages don’t live on anyone else’s cloud.”
+
+When James discovered Zulip, the topic-based threading model piqued his
+interest. “I didn’t want Mattermost or another self-hosted Slack clone,” he
+says. James quickly set up a Zulip server — he found that the instructions for
+self-hosting were easy to follow, and worked without a hitch. After trying Zulip
+for a few days with some coworkers, James was convinced that Zulip was the right
+choice for Semsee. “We need our employees to be able to come to the right place,
+and have a conversation about one thing,” he says. “Zulip solves that pain
+point.”
+
+
+## An efficient way to organize communication
+
+These days, Zulip is at the core of company communication at Semsee. Email is
+rarely used for internal communications. For jumping on a call, Zulip’s native
+call integration is an easy starting point. System monitoring and software
+development processes are integrated with Zulip via the API. For example, a
+custom integration sends logging data from Semsee’s product into Zulip, with a
+channel and topic configured based on the deployed environment.
+
+New employees adapt easily to Zulip’s organized conversations. By reading
+ongoing discussions, they quickly get an intuition for when to start a new
+topic, and what kinds of topic names work well. “Once they get used to Zulip,
+they are just rolling with it, and I don’t hear any complaints,” says James.
+With conversations organized by topic, “people don’t have to scroll through and
+cherry-pick out the messages they need to read,” James says.
+
+Semsee invites customers to join the company Zulip chat as guests. “Our
+customers just see one channel with one or two topics, so it’s very easy for
+them,” James explains. On the flip side, when Semsee employees are invited to
+join customers’ Slack chats, they miss Zulip. “I don’t like going back to Slack
+now. It’s just not as efficient a way to organize communication,” says James. “A
+few users from an extensive Slack background have told me: ‘Zulip is just
+better.’"
+
+
+> I don’t like going back to Slack now. It’s just not as efficient a way to
+> organize communication.
+>
+> — James van Lommel, Director of Engineering at [Semsee](https://semsee.com/)
+
+---
+
+Check out our guide on [using Zulip for business](/for/business/). You can also
+learn how Zulip is being used at the [Atolio](/case-studies/atolio/) startup,
+the [iDrift AS](/case-studies/idrift/) company, the [End Point
+Dev](/case-studies/end-point/) software consultancy, and the [GUT
+contact](/case-studies/gut-contact/) support agency.

templates/corporate/case-studies/tum-case-study.html

@@ -0,0 +1,30 @@
+{% extends "zerver/marketing_page.html" %}
+
+{% set PAGE_TITLE = "Case study: Technical University of Munich Department of Informatics | Zulip" %}
+
+{% set PAGE_DESCRIPTION = "How do you teach computer science to 1400 freshmen?
+  “Zulip is the only app that makes hundreds of conversations manageable.”" %}
+
+
+{% block marketing_content %}
+
+<div class="portico-landing why-page solutions-page case-study-page">
+    <div class="hero bg-education">
+        <div class="bg-dimmer"></div>
+        <div class="content">
+            <h1 class="center">Case study: Technical University of Munich <br /> Department of Informatics</h1>
+        </div>
+        <div class="hero-text">
+            Learn more about <a href="/for/education/">Zulip for Education</a>.
+        </div>
+    </div>
+    <div class="main">
+        <div class="padded-content">
+            <div class="inner-content markdown">
+                {{ render_markdown_path('corporate/case-studies/tum-case-study.md') }}
+            </div>
+        </div>
+    </div>
+</div>
+
+{% endblock %}

templates/corporate/case-studies/tum-case-study.md

@@ -0,0 +1,89 @@
+## How do you teach 1400+ students?
+
+The [Technical University of Munich](https://www.tum.de/en/) (TUM) is
+one of Europe’s top universities. Every year, its Department of
+Informatics ([ranked #1 in Germany][tum-ranking]) welcomes over a
+thousand freshmen to the undergraduate program.
+
+Teaching introductory computer science courses to 1400-2000 students
+at a time is a massive undertaking. Just answering student questions
+easily takes 1500+ messages *per homework exercise*. Instructors have
+cycled through product after product in search of a way to manage
+communication with students, and among the 30-50 person course staff.
+
+## Communication platform is key
+
+[Tobias Lasser](https://ciip.in.tum.de/people/lasser.html), lecturer
+at the TUM Department of Informatics, set out to teach an introductory
+algorithms class with 1400 students in April 2020, as the COVID-19
+pandemic was sweeping across Europe. With instruction moving online,
+he knew that finding an effective communication platform was more
+important than ever.
+
+“Our default teaching platform is Moodle, which is fine for
+announcements, but does not scale for discussions,” Tobias says. “Our
+university also hosts Rocket.Chat, but when some colleagues tried it
+for a large class, it was a complete mess.” Due to strict European
+regulations, cloud-only solutions like Piazza, Slack and Discord were
+non-starters for data privacy reasons. “I checked Mattermost and
+Element, but wasn’t happy with the user interface for either.” That’s
+when Tobias came across Zulip.
+
+## “Better user experience than Slack”
+
+Tobias evaluated Zulip by [visiting the Zulip development
+community](/development-community/) to see it in action. “It takes a bit of
+time to get used to, but Zulip has the best user experience of all the
+chat apps I’ve tried,” Tobias says. “With the discussion organized by
+topic within each channel, Zulip is the only app that makes hundreds of
+conversations manageable.”
+
+Despite initially asking to use Slack, students came to love Zulip’s
+model. “Many students commented how great Zulip was on the course
+evaluation forms,” Tobias says.
+
+## Word about Zulip spreads
+
+Word about Tobias’s success with teaching with Zulip quickly spread
+throughout the department. One year later, the department’s Zulip
+organization is used by 4400 students and educators. “I’m working to
+establish Zulip as the new default communication platform for teaching
+in the department, for classes of all sizes”, Tobias says.
+
+Other instructors have loved using Zulip as well. “I consider Zulip to
+be the best tool in terms of privacy and usability, and try to
+implement it in all courses where I collaborate,” says Johannes Stöhr,
+teaching assistant for multiple courses at the department.
+
+## A welcoming open-source community
+
+Robert Imschweiler, an undergraduate at the TUM, is responsible for
+maintaining the department’s Zulip server. “Our chat needs to be
+self-hosted to comply with European laws about protecting student
+data,” Robert says. “Zulip has been extremely stable and requires no
+maintenance beyond installing updates.”
+
+When questions arise, Robert stops by the Zulip development community to ask for
+advice. “Right before exams, we had over 1000 students online at once, and I
+was worried that the CPU usage was high. The community investigated my
+problem immediately, and a couple of days later they [shared a patch]
+[czo-patch-thread] that resolved it.” This patch to improve performance at
+scale was released to all users as part of [Zulip 4.0][zulip-4-blog].
+
+Since then, Robert has built several Zulip customizations for the
+department, and has had them merged to the upstream project. “I feel
+very welcomed as a new contributor and am glad that I’ve been able to
+contribute a few patches of my own,” Robert says.
+
+---
+
+Learn more about [Zulip for Education](/for/education/), and how
+Zulip is being used at the [University of California San
+Diego](/case-studies/ucsd/) and the [National University of Córdoba](/case-studies/university-of-cordoba/).
+You can also check out our guides on using Zulip for [conferences](/for/events/)
+and [research](/for/research/)!
+
+
+[tum-ranking]: https://www.in.tum.de/en/the-department/profile-of-the-department/facts-figures/facts-and-figures-2020/
+[czo-patch-thread]: https://chat.zulip.org/#narrow/channel/3-backend/topic/Tornado.20performance/near/1111686
+[zulip-4-blog]: https://blog.zulip.com/2021/05/13/zulip-4-0-released/

templates/corporate/case-studies/ucsd-case-study.html

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+{% extends "zerver/marketing_page.html" %}
+
+{% set PAGE_TITLE = "Case study: University of California San Diego | Zulip" %}
+
+{% set PAGE_DESCRIPTION = "How do you teach graduate-level mathematics to
+  students across six continents? “I chose Zulip especially for the threaded model
+  and the TeX integration.”" %}
+
+
+{% block marketing_content %}
+
+<div class="portico-landing why-page solutions-page case-study-page">
+    <div class="hero bg-education">
+        <div class="bg-dimmer"></div>
+        <div class="content">
+            <h1 class="center">Case study: University of California San Diego</h1>
+        </div>
+        <div class="hero-text">
+            Learn more about <a href="/for/education/">Zulip for Education</a>.
+        </div>
+    </div>
+    <div class="main">
+        <div class="padded-content">
+            <div class="inner-content markdown">
+                {{ render_markdown_path('corporate/case-studies/ucsd-case-study.md') }}
+            </div>
+        </div>
+    </div>
+</div>
+
+{% endblock %}

templates/corporate/case-studies/ucsd-case-study.md

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+## Making the best of a tough year
+
+[University of California San Diego
+(UCSD)](https://ucsd.edu/about/index.html) is recognized as one of the
+top universities worldwide. The UCSD math department offers
+prestigious graduate and undergraduate programs, with course topics
+ranging from foundational material to cutting-edge research.
+
+In response to the COVID-19 pandemic, UCSD instruction moved online early
+in 2020. As instructors scrambled to figure out online education,
+Kiran Kedlaya, Professor of Mathematics at UCSD, gave himself a bigger
+challenge: “Seeing the unique opportunity, I decided to open my
+classes up to the world,” Kiran says.
+
+
+## Communication is key
+
+Kiran knew that an effective chat platform would be key for
+communicating with students. He had prior experience with Slack,
+Discord and Zulip.  “I chose Zulip for several reasons, especially the
+threaded model (which I find sorely lacking in other chat apps), and
+the TeX integration.”
+
+From Spring 2020 through Spring 2021, the [Zulip
+Standard](/for/education/#feature-pricing) plan was free for all educators,
+as we did our part to help make the transition to online education a
+little easier. Having set up Zulip Cloud for his three graduate-level
+courses, Kiran felt confident in the communication platform, and was
+ready to make his classes open to all.
+
+
+## Teaching students across six continents
+
+Students worldwide jumped on the opportunity to take a course with
+Kiran. “Of the 350 students in my classes, no more than 15% were local
+to UCSD,” Kiran says. A Zulip poll showed participants from as far as
+the Middle East, Southeast Asia and Oceania.
+
+“Zulip became a central hub for asynchronous Q&A and posting Zoom
+links for lectures, whiteboard PDFs, and announcements,” Kiran says.
+
+With students logging in at all hours of the day, Zulip’s topic model
+was key to making sure everyone could find the materials they needed
+and participate in the discussions. “Zulip’s topics, and the ability
+to change the topic of someone else's message, has made it much easier
+for me to keep things coherent,” says Kiran.
+
+
+## Zulip has what you need
+
+Beyond topics, Zulip’s rich functionality smoothed out made many
+aspects of remote communication. Here is what Kiran has to say about
+the benefits of just a few of Zulip’s features:
+
+
+- **Discussing math**: “The
+  [**TeX**](/help/format-your-message-using-markdown#latex)
+  made it super easy to discuss material from the course using
+  proper mathematical notation, and was one of the reasons I chose
+  Zulip in the first place.”
+- **Quick pulse-checks**: “[**Emoji
+  reactions**](/help/emoji-reactions) were a nice way
+  to collect RSVPs for office hours or acknowledge typo corrections
+  for my lecture notes.”
+- **Hiding answers**:
+  “[**Spoilers**](/help/format-your-message-using-markdown#spoilers)
+  are a great way to answer questions about homework without depriving
+  students of a chance to keep thinking about the problem on their
+  own.”
+- **Scheduling**: “With [**global
+  times**](/help/format-your-message-using-markdown#global-times),
+  I could announce office hours or outside lectures without having to
+  worry about confusion for students in different time zones.”
+
+
+## Education beyond coursework
+
+What happens once classes return to campus? “I intend to continue to
+use Zulip as the main communication platform for my in-person classes
+this coming year,” Kiran says.
+
+Zulip is also helping Kiran organize events for students, and create
+communities for education and research. “I used Zulip as the
+communication hub for a 200-person undergraduate conference that was
+held virtually for the first time,” Kiran says. “I’ve also started a
+Zulip for the number theory research group at UCSD, where graduate
+students and postdocs can connect to discuss reading courses, social
+events, conferences of interest, etc.”
+
+---
+
+Learn more about [Zulip for Education](/for/education/), and how
+Zulip is being used at the [Technical University of Munich](/case-studies/tum/)
+and the [National University of Córdoba](/case-studies/university-of-cordoba/).
+You can also check out our guides on using Zulip for [conferences](/for/events/)
+and [research](/for/research/)!

templates/corporate/case-studies/university-of-cordoba-case-study.html

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+{% extends "zerver/marketing_page.html" %}
+
+{% set PAGE_TITLE = "Case study: National University of Córdoba FAMAF | Zulip" %}
+
+{% set PAGE_DESCRIPTION = "Learn how Zulip connects faculty with students at the
+  National University of Córdoba, crossing the generational divide." %}
+
+
+{% block marketing_content %}
+
+<div class="portico-landing why-page solutions-page case-study-page">
+    <div class="hero bg-education">
+        <div class="bg-dimmer"></div>
+        <div class="content">
+            <h1 class="center">Case study: National University of Córdoba</h1>
+            <p>Faculty of Mathematics, Astronomy, Physics and Computing (FAMAF)</p>
+        </div>
+        <div class="hero-text">
+            Learn more about <a href="/for/education/">Zulip for Education</a>.
+        </div>
+    </div>
+    <div class="main">
+        <div class="padded-content">
+            <div class="inner-content markdown">
+                {{ render_markdown_path('corporate/case-studies/university-of-cordoba-case-study.md') }}
+            </div>
+        </div>
+    </div>
+</div>
+
+{% endblock %}

templates/corporate/case-studies/university-of-cordoba-case-study.md

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+Founded in 1613, the National University of Córdoba is the second largest
+university in Argentina, with tuition-free enrollment for all. The university’s
+Faculty of Mathematics, Astronomy, Physics and Computing (FAMAF) teaches classes
+to over 5000 undergraduates from all over the country.
+
+“Zulip is a key piece of how we run classes in our department,” says Nicolás
+Wolovick, a professor at FAMAF and director of the computer science career
+track. “If we didn’t have Zulip, I really don’t know how we’d manage it.”
+
+## Sponsored hosting for a modern team chat app
+
+For a while, FAMAF used Moodle’s course management software to communicate with
+students, but “it was a pain,” Nicolás recalls. The department tried moving to
+Slack. However, without a software budget, the message history limit on Slack’s
+free plan was a major frustration.
+
+In search of an alternative, a faculty member reached out to request a sponsored
+Zulip Cloud Standard plan. With the request approved the very next day, the
+department moved over to Zulip starting in Fall 2020.
+
+Looking back, being pushed off Slack by its search history limit ended up being
+for the best: “I think Zulip is a great tool, much better than Slack,” says
+Miguel Pagano, professor at FAMAF.
+
+> I think Zulip is a great tool, much better than Slack.
+>
+> — Miguel Pagano, professor at FAMAF of the National University of Córdoba
+
+## Zulip becomes a knowledge base
+
+Zulip has become part of the core flow of how faculty at FAMAF run their
+classes. Instructors create channels for the classes they teach each semester.
+For lab classes, instructors make private channels for communication with each
+project group. “I use pinned channels to focus on the two subjects I’m teaching
+right now,” Nicolás notes.
+
+Discussions from prior semesters are available for easy reference, so
+instructors can simply point students to past conversations for answers to their
+questions. “Zulip acts as a knowledge database of what we did in each subject,”
+Nicolás explains. “The search is perfect.”
+
+> We can find messages from five years ago — it’s very convenient.
+>
+> — Miguel Pagano, professor at FAMAF of the National University of Córdoba
+
+## A cross-generational app for instructors and students
+
+Many members of the faculty prefer familiar tools, and sometimes find the UI of
+apps like Discord overwhelming. So it matters that Zulip has a clean interface,
+with channels and conversations inside channels clearly presented. There are
+also some friendly touches: “I love using Markdown for message formatting, and
+that you can copy-paste formatted text, and it translates accurately,” Nicolás
+notes.
+
+> The UI is spartan, simple, clear — I like that. It reminds me of what Google
+> used to be.
+>
+> — Nicolás Wolovick, professor at FAMAF of the National University of Córdoba
+
+And while students hardly use email, Nicolás and other faculty appreciate being
+able to send messages to Zulip by replying to email notifications.
+
+At the same time, Zulip offers fun features for the students. “We have a whole
+subculture of custom emoji,” Nicolás says. “Students love to use them to
+customize the space and express themselves.”
+
+Still, the overall vibe is professional, and moderation has never been an issue.
+“I’ve never had to ban anyone or even delete a message,” Nicolás says. Students
+keep their Zulip account after graduation, which provides a way for faculty and
+alumni to stay connected.
+
+---
+
+Learn more about [Zulip for Education](/for/education/), and how Zulip is being
+used at the [Technical University of Munich](/case-studies/tum/) and the
+[University of California San Diego](/case-studies/ucsd/). You can also check
+out our guides on using Zulip for [conferences](/for/events/) and
+[research](/for/research/)!

templates/corporate/case-studies/windborne-case-study.html

@@ -0,0 +1,32 @@
+{% extends "zerver/marketing_page.html" %}
+
+{% set PAGE_TITLE = "Case study: WindBorne | Zulip" %}
+
+{% set PAGE_DESCRIPTION = "Learn how Zulip became the irreplaceable hub for
+  coordinating work at WindBorne, from balloon launches around the globe to
+  building state-of-the-art AI models." %}
+
+
+{% block marketing_content %}
+
+<div class="portico-landing why-page solutions-page case-study-page">
+    <div class="hero bg-education">
+        <div class="bg-dimmer"></div>
+        <div class="content">
+            <h1 class="center">Case study: WindBorne</h1>
+            <p>Tech startup with worldwide operations</p>
+        </div>
+        <div class="hero-text">
+            Learn more about using Zulip for <a href="/for/business/">business</a>.
+        </div>
+    </div>
+    <div class="main">
+        <div class="padded-content">
+            <div class="inner-content markdown">
+                {{ render_markdown_path('corporate/case-studies/windborne-case-study.md') }}
+            </div>
+        </div>
+    </div>
+</div>
+
+{% endblock %}

templates/corporate/case-studies/windborne-case-study.md

@@ -0,0 +1,136 @@
+How can a scrappy startup help mitigate the most immediately destructive aspects
+of climate change? [WindBorne](https://windbornesystems.com/) is advancing
+humanity's ability to predict the weather — from hurricanes to heatwaves — and
+thus manage its impacts.
+
+Zulip has been WindBorne's irreplaceable hub for coordinating work
+that ranges from balloon launches around the globe to developing
+state-of-the-art AI models.
+
+> All our digital communication flows through Zulip… We have three deep
+> learning channels, each with twenty active topics a day. No other chat system
+> could support that.
+>
+> — John Dean, co-founder and CEO of WindBorne
+
+<figure class="markdown-image-with-caption">
+  <img src="/static/images/landing-page/case-studies/WindBorne-constellation.png" alt="Atlas, the largest balloon constellation in the world">
+  <figcaption class="markdown-image-caption">WindBorne Atlas, the largest balloon constellation in the world</figcaption>
+</figure>
+
+## “We were addicted to Slack”
+
+When WindBorne co-founders started the company in 2019, Slack was the obvious
+choice for their team chat. The team had met as Stanford undergrads, launching
+high-altitude balloons with the [SSI](https://www.stanfordssi.org/) engineering
+student group. “All the WindBorne cofounders were addicted to SSI's Slack — we
+loved it,” says John Dean, WindBorne's co-founder and CEO.
+
+The delight didn't last. The company's 12-person team was trying to use chat for
+serious technical discussions, and Slack's user experience didn't feel so great
+for that purpose. “With overlapping conversations, there was no way to make it
+work. Slack threads are trying to solve a real problem, but solving it in a bad
+way,” says John.
+
+“Over 2019 and 2020, Slack got worse and worse,” John recalls. “I was using it
+in Firefox on Linux, and things would just hang.” When Slack had outages, the
+entire team's work would be disrupted for hours.
+
+## “Oh my god, this is awesome”
+
+When John discovered Zulip, its topic-based threading felt like the right
+solution to Slack's messiness. After giving the app a try [in the Zulip
+development community](https://chat.zulip.org/?show_try_zulip_modal), WindBorne
+opted to host their own Zulip instance. (Never again will they have to rely on
+an external vendor to manage their critical communication infrastructure.)
+
+“After a couple of days, I thought: `Oh my god, this is awesome. How on earth
+would you *not* use Zulip?'” John says. “It was so much easier to communicate.”
+
+> How on earth would you not use Zulip?
+>
+> — John Dean, co-founder and CEO of WindBorne
+
+Zulip's threading model was transformative, but John also appreciated other
+touches. “[Zulip linkifiers](https://zulip.com/help/add-a-custom-linkifier) are
+amazing,” John says. In WindBorne's Zulip, “W-” followed by a balloon's ID
+number auto-links to that balloon's mission page, and “/live” goes to a live
+map of balloon locations.
+
+WindBorne's Head of Global Launch Operations Nathan Kaplan experienced a similar
+revelation when he joined the company in 2023.  “My previous company used Slack,
+and they required threads for everything. It was a complete mess,” Nathan says.
+“Zulip took some getting used to, but after two weeks, it was so much better
+than anything I'd used before.”
+
+> I love the application, and couldn't dream of going back to anything else.
+> Slack and Discord just pale in comparison.
+>
+> — Nathan Kaplan, Head of Global Launch Operations
+
+## Communication hub for coordinating dozens of contractors worldwide
+
+<div class="text-image-in-row">
+  <p class="text-image-in-row-text">
+    Nathan travels around the world to manage WindBorne's balloon
+    launch sites — he's onboarded dozens of international contractors
+    who run WindBorne's launch operations.
+    <br/><br/>
+    Nathan designed a streamlined experience for coordinating contractors, with Zulip as the hub.
+    <br/><br/>
+    “80 to 90 percent of the work a contractor does happens within their launch
+    support channel on Zulip,” Nathan explains. “A big “aha” moment for them is
+    knowing what they need to launch based on messages in the “launch planning”
+    topic from the last few days, without having to do a bunch of scrolling.”
+  </p>
+  <figure>
+      <!-- Set custom width to reduce image height so that it doesn't overflow text. -->
+      <img
+          class="text-image-in-row-image windborne-alaska-image"
+          src="/static/images/landing-page/case-studies/Alaska-balloon.jpg"
+          alt="Balloon launch in Alaska"
+      >
+      <figcaption class="markdown-image-caption">Balloon launch in Alaska</figcaption>
+  </figure>
+</div>
+
+> Zulip organizes ideas in such a clean and simple way. You get easy
+> readability over months, not just hours like in other apps.
+>
+> — Nathan Kaplan, Head of Global Launch Operations
+
+Zulip also serves as a rapid prototyping platform to try out and refine
+workflows before implementing them in WindBorne's dedicated launch management
+product. Last year, Nathan used Zulip to develop a workflow for uploading photos
+of balloon sensor bags. Only once requirements were clear did the team kick off
+a major engineering project to build uploads into the launch management app.
+
+> Zulip offers us so much more than anything else really could — especially for
+> the contractor onboarding experience, and how we manage the entire team.
+>
+> — Nathan Kaplan, Head of Global Launch Operations
+
+## The perfect platform for LLM bots
+
+Zulip is a communal playground for WindBorne's team to try out new ideas. Using
+Zulip's [bot API](https://zulip.com/api/running-bots), they built bots that
+provide daily conversation summaries, post pull request reviews, and (more
+whimsically) generate images of landscapes with balloons.
+
+Zulip has been perfect for managing context for LLM bots: “If you integrate an
+LLM bot into Slack, you can't manage its context window — off-topic messages can
+poison the context,” John explains. “With Zulip, you can always just start a new
+topic, and move messages around as needed.” John even uses a personal Zulip
+instance as a note-taking app with integrated LLMs.
+
+The team can experiment freely together without disrupting anyone's work: it's
+easy to [mute](https://zulip.com/help/mute-a-topic) bot conversations you aren't
+interested in. WindBorne
+[allows](https://zulip.com/help/restrict-message-editing-and-deletion#configure-message-deletion-permissions)
+any employee to delete messages to clear out experiments that didn't work out.
+(Server administrators can review the activity log to make sure this permission
+is not abused.)
+
+> Zulip allows me to build the culture I want.
+>
+> — John Dean, co-founder and CEO of WindBorne