upstream-twenty/packages/twenty-docs/getting-started/introduction.mdx

---
title: Why Twenty
icon: "heart"
---

import { CardTitle } from "/snippets/card-title.mdx"

You've been choosing between software that's easy to start but impossible to change, and software that's flexible but takes months to set up. Twenty is the third option: **a production-ready CRM you can reshape as you go.**


## What makes Twenty different

Twenty is a platform you can build on, not a product you configure.

<CardGroup cols={2}>
  <Card img="/images/user-guide/halftone/ai.png">
    <CardTitle>Built for Agents</CardTitle>
    Agents operate inside your data model with real permissions. Skills, Tools, MCP.
  </Card>
  <Card img="/images/user-guide/halftone/permissions.png">
    <CardTitle>Secured Extensibility</CardTitle>
    The flexibility of vibe-coded tools on secured foundations.
  </Card>
  <Card img="/images/user-guide/halftone/dev-api.png">
    <CardTitle>Modern Stack</CardTitle>
    React, TypeScript. Your team already knows how to extend Twenty. No proprietary languages, no gatekeeping.
  </Card>
  <Card img="/images/user-guide/halftone/dev-self-host.png">
    <CardTitle>No Lock-In</CardTitle>
    Open-source core, self-hostable, export your data anytime.
  </Card>
</CardGroup>

## Who is Twenty for

- **Large enterprises replacing Salesforce** — your team
  spends more time fighting the tool than using it.
  You feel locked-in and the costs keep rising.
- **Startups with technical founders** — you've outgrown
  spreadsheets and Notion. You have big ambitions and want
  a CRM that scales with you.
- **GTM teams looking for an edge** — you want to build
  your own lead scoring, your own enrichment, your own
  outbound workflows.
- **Privacy-conscious organizations** — you need to
  self-host and own your data end to end. Regulatory,
  contractual, or just principle.
- **Salesforce partners**  —
 your developers are tired of presenting license cost increases to your clients.
 You want a better DX, and to deliver projects faster at a lower license cost for your clients.
- **Web development agencies** — your team knows TypeScript, React,
and PostgreSQL. Twenty opens the CRM market
to you without learning APEX or getting proprietary certifications.

## Who Twenty is not for


- **Teams that want a CRM they never have to think
  about.** Twenty rewards teams that want to stay close to
  their tools and shape them over time. If you want
  something fully managed, Pipedrive or
  HubSpot will serve you well.
- **Companies that need hundreds of pre-built integrations
  today.** Our ecosystem is growing fast, but it's not yet
  as broad as Salesforce or HubSpot. If you're comfortable
  building what's missing, you'll love it. If not, give us
  another year.
- **Organizations where tools are chosen in boardrooms,
  not by the people using them.** We don't do steak dinners
  and executive briefings. We win with teams that have the
  authority to pick their own tools.


<Card title="Ready to get started?" icon="rocket" href="/getting-started/quickstart">
  Set up Twenty in under 5 minutes — cloud or self-hosted.
</Card>